Camila C.

• Developing and executing tailored marketing strategies to reach and resonate with diverse target audiences.

• Collaborating closely with other teams (sales, product, tech, and design) to align product marketing initiatives, communication strategies and ensure smooth product launches through QA. 360 goals: user acquisition, engagement, and retention.

• Executing user acquisition initiatives. Media planning, buying, and analysis. Handling end-to-end processes & performance and business KPIs measurement.

• Managing and nurturing affiliation partnerships, for exa. price comparison websites.

• Leading content marketing initiatives to captivate and connect with the target market and clients.

• Driving effective communication and PR strategies to amplify brand visibility.

• Optimizing SEO strategies for an enhanced online presence: content management, updates, and improvements to landing pages.

• Curating and managing the blog page, consistently delivering valuable content and insights to the audience.

• Nurturing brand care and development to ensure sustained growth.

• Monitoring competitors and market dynamics, making strategic adjustments for a sustained competitive advantage.

My focus includes identifying and testing unexplored growth opportunities. We launched campaigns across diverse channels like SEM, GDN, social media, programmatic, and affiliation. As a tech-centric and entirely digital company, we meticulously measure every metric and KPI, ensuring efficient acquisitions and a correct allocation of the marketing budget to the most effective strategies.

in the local insurance market, while innovating, and aligning with Cleverea's forward-looking marketing vision.

Directly collaborating with Client Brand Managers, I drove media planning, timelines, content calendars, and the execution of social media campaigns on platforms such as Facebook, Instagram, GDN, and YouTube. Coordinated monthly client calls and actively participated in client calls, presenting comprehensive results. Serving as the primary liaison between the client and the EMEA OMD team, I also led the implementation of Dynamic Ads in social media in collaboration with a media partner, tailoring them to the weather conditions of Nordic countries.