Camila Camarena De La Cruz

I studied Economics because I was always attracted to understanding why things happen in a business, not just what happens. That curiosity led me to Business Intelligence almost by accident: in my first internship at Idego, I discovered that a good dashboard could answer in seconds questions that used to take days to assemble in Excel, and I haven't stopped since.

At Scania del Perú, I learned to work with financial and operational data of a large corporation, and there I also learned that automation is not just about "saving clicks": I led a pricing automation that gave the team back more than 70% of the time previously spent on repetitive tasks. Today, at Zafira Inmobiliaria, I manage the commercial CRM and built a web scraping system that consolidates competitor information from various external sources, something that was previously done manually and with delays.

I dove headfirst into Python, SQL, and Power BI because they are the tools that allow me to do what I like most: find the pattern no one saw and turn it into something actionable. I recently completed a specialization in AI for Business at ESAN to keep adding tools to that toolbox.

Now I want to put that same way of working at the service of more businesses, not just one: to help your data stop being a problem and become an advantage.