Freelancer profile translated to English.

Description

Senior strategist with 15+ years of experience helping mass consumption and F&B brands grow with a focus on measurable results. I have repositioned leading brands, launched businesses from scratch, and led cost optimization and sourcing projects with direct P&L impact. My career combines brand management at Quala and Team Foods, strategic leadership at Grupo Takami, and entrepreneurship as co-founder of Happy Spoon. Global MBA from IE Business School, Madrid.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

TAKAMI
Takami Lab - Brand Strategy and Transformation Lead — Takami Lab
RESTAURANTS AND FOOD SERVICE
November 2025 - Today (7 months)
Bogotá, Bogota, Colombia
Internal cross-functional team of leaders from digital, sustainability, and corporate strategy areas, created to drive growth and innovation for the Takami group (18+ restaurant brands).

Leading comprehensive diagnostics, identifying growth trends and opportunities, and strategic brand relaunch.
Strategic transformation of virtual brands Barra and Despensa: in-depth diagnosis, construction of a new value proposition, brand identity, and differentiated portfolio.
Business Development Brand Strategy Innovation Consulting
TAKAMI
Negotiation Manager
RESTAURANTS AND FOOD SERVICE
June 2023 - October 2025 (2 years and 4 months)
Bogotá, Colombia
Lead sourcing strategy and process optimization to reduce costs and protect margins in a growing inflationary environment.

15% reduction in raw material costs (~€350,000 annually), 5% in packaging material, 16% in cleaning supplies, and 6% in workwear.
18% reduction in production plant costs through outsourcing of non-critical activities.
Implementation of revenue management for strategic pricing, keeping raw material inflation below annual CPI.
Renegotiation with new suppliers and direct import of critical inputs.
TAKAMI
Virtual Brands Director
RESTAURANTS AND FOOD SERVICE
October 2021 - June 2023 (1 year and 8 months)
Bogotá, Colombia
End-to-end responsibility for two new virtual businesses within the group, transforming them into viable and sustainable operations.

- Despensa: positioned as a gourmet market with an exclusive portfolio. Stable base of 300 monthly customers, 11% annual growth, break-even achieved in the second year.
- Barra: design of a personalized discount structure based on data analysis. 15% annual sales growth and 19% EBITDA.
- Consolidation of both brands as attractive business units within the group's portfolio.