Camelia Megahed

Managed the marketing and communication actions for an internal digital display tool, used by 500+ employees (SNCF Immobilier, Réseau, and other entities). Created the visual identity of the offering, including the design of the logo and associated communication materials. Deployed weekly and monthly communications via web, emailings, intranet, and internal community animation on Yammer. Designed and produced video and written tutorials to facilitate user adoption and autonomy. Independently designed and created 2 internal websites (5-6 pages each) with a user-centric approach. Led online software training sessions and provided individualized user support (user tracking documents). Collected and analyzed user needs through satisfaction surveys, monthly NPS, and qualitative feedback. Supported change management during the digital tool migration, leading to majority user adoption. Analyzed user data and prioritized product evolutions in conjunction with internal teams.

Designed and activated digital marketing strategies focused on partner acquisition and retention. Deployed monthly marketing campaigns (emailings, digital content, training materials). Supported and monitored 25 partners in adopting tools and services. Structured support pathways to facilitate partner activation and autonomy. Monitored and analyzed digital performance (KPIs: engagement, activation, conversion) to optimize marketing actions.