Freelancer profile translated to English.
Back to original languageAbout Calogero
Are you a company looking to structure your marketing to boost your sales, retain your customers, and gain visibility?
I will help you implement concretemarketing strategiesadapted to your objectives and your market.
My role:to transform your ambitions into **measurable actions**. I help you define your **positioning**, optimize your **digital and physical communication**, and create high-impact **marketing campaigns**.
My added value:
As an expert instrategic and operational marketing**, specializing in **CRM**, **trade marketing**, and **digital**, I have designed and managed **B2B and B2C omnichannel strategiesthat generate growth and **customer acquisition**. My hybrid profile combines strategic vision, operational execution, and mastery of data and automation tools.
- Operational experience with franchises and multi-site retail outlets,
- Ability to transform strategy into practical and immediate actions,
- Personalized approach, adapted to your needs and your company culture.
Types of projects I manage:
- Development and management of **global or local marketing strategies**,
- Implementation of **operational action plans and KPI monitoring**,
- Management of **digital campaigns and multichannel communication**,
- Creation ofmarketing content and materials(emailing, social media, POS displays, brochures…),
- Support for the launch of **new products, retail outlets, or concepts**.
If you are looking for a partner to structure and energize your marketing, generate more customers, and create a visible impact, I am here for you.
Italian
Native or bilingual
English
Fluent
French
Native or bilingual
Spanish
Basic
Can work on-site
Grenoble (up to 50km)
Experience
- Gaz Electricité de Grenoble (GEG)B2B Marketing ManagerENERGY AND UTILITIESSeptember 2024 - Today (1 year and 11 months)Grenoble, France
- Conducted a marketing and B2B process audit,
- Defined target audiences and the 12-month marketing plan,
- Implemented lead acquisition strategies,
- Set up the conversion funnel,
- Optimized CRM (Salesforce) for the sales force,
- Targeted and organized trade shows,
- Trained sales teams,
- Monitored performance and ROI.
- BridgestoneTrade Marketing & CRM ManagerAUTOMOBILEJune 2022 - September 2024 (2 years and 3 months)Lyon, France
- Deployed the commercial animation plan, implementing over 20 annual animations,
- Achieved 10% revenue growth during promotional periods,
- Increased customer participation in promotions by over 100%,
- Managed a budget of over €1.5 million,
- Established a Customer Service for individuals,
- Trained sales teams,
- Created a new French brand identity,
- Implemented a CRM (roadmap, audit, prioritization), reducing costs by 60% (vs. previous year),
- Managed a database of over 1 million contacts,
- Deployed a relationship marketing program,
- Data migration, creation of data models,
- Data quality, data normalization, GDPR
- FreelanceTrainer in Marketing, Data Marketing, and Digital CommunicationEDUCATION AND E-LEARNINGNovember 2021 - May 2024 (2 years and 6 months)Grenoble, FrancePassionate about knowledge transfer, I have supported students, professionals, and companies in mastering modern marketing tools and strategies. My teaching approach is based on a balance between theory, practical case studies, and feedback from experience, to make learning concrete and operational. I cover various topics: strategic marketing, data analysis and utilization, digital communication, and social media.
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Education
- Master's Degree (BAC+5) in Digital Marketing, Strategies, and Innovation BusinessIDRAC Business School2021Marketing, marketing digital, stratégie commerciale, business de l'innovation
- Bachelor's Degree (BAC+3) in Digital MarketingGrenoble Ecole de Management2019Marketing, marketing digital, stratégie commerciale