Freelancer profile translated to English.

Description

Hello!

My name is Calli and I have been self-employed for five years, but I have been working in the field of digital marketing for ten years. As the head of my individual company, I am responsible for all digital content for my clients. Whether it's writing SEO-informed blog posts or creating viral videos for TikTok and Instagram, I am a content producer completely immersed in the digital world.

The blog posts I create for my clients have received tens of thousands of views, and some of my videos have over a million views on both TikTok and Instagram. With over 18,000 followers on TikTok and over 1.8 million likes, I consider myself an expert in this sector.

I mainly work with ethical and eco-responsible companies in the wellness, tech, fashion, travel, hospitality, tourism, beauty, and restaurant sectors such as Google, Rosetta Stone and Skillshare. I like working with brands that are passionate about their customers and want to bring positivity to everyday life.

I would like to help you cultivate a real community with content that communicates and accomplishes your goals, values, and interests.

I am an expert in social networks and digital content and I am passionate about animation on social networks at 360°: from strategy to the creation of original content for social networks, through Community Management, Social Media advertising and much more!

As a writer, I have written texts for websites, blogs, product descriptions, captions for social media and travel guides.

Today, I am looking to work with you not only to share my expertise, but also to help you create content if you have difficulty keeping up with the mass of video and written content to develop on the Internet these days.

Languages

English
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Skillshare
Audiovisual Director
EDUCATION AND E-LEARNING
January 2022 - Today (4 years and 7 months)
Paris, France
- Creative content development: I work with leading talents, helping them translate their expertise into the Skillshare format. I guide them from the beginning to the end of the process, including defining the content, managing relationships and providing support to help them feel comfortable and confident.
- Production: I work with our internal filming team and our external suppliers to guide class videos from pre-production to launch. This includes developing schedules, considering creative decisions, directing and supervising staff on set, and managing the project.
- Post-production: I guide the class content through three or four post-production cycles. I look for ways to push the class creatively, while ensuring that it meets quality standards and provides an engaging learning experience for students.
- Marketing and merchandising: I work with internal teams to achieve strategic business objectives, such as developing custom marketing content with the teacher. I write the course description, title and marketing text, and select the thumbnails and social clips that appeal to the Skillshare community.
Video editing Video production Marketing Merchandising Artistic direction
The Magnolia Company
Digital Marketing Manager
E-COMMERCE
November 2020 - Today (5 years and 9 months)
Daytona Beach, United States
- - I develop social media campaigns that have increased reach by 64% and content interactions by 312%.
- I plan monthly newsletters
- I support customers and answer their questions by email and on social media (Instagram, Facebook and TikTok)
- I create videos on TikTok and Instagram
- Write bi-weekly SEO-driven blog posts
- Create educational and enjoyable video content for Instagram Reels
Social networks Community management Photo editing Video production TikTok Instagram Content marketing
The Qi
Marketing Consultant
E-COMMERCE
February 2021 - April 2021 (2 months)
New York, United States
- I wrote weekly SEO blog posts to drive organic search traffic.
- I proposed guest articles to larger publications for public relations
- I conducted affiliate actions and cultivated deeper relationships with other leaders in the wellness/tea niche.
SEO writing SEO Blog post Blog Press relations Public relations Influencer relations Public Relations