Freelancer profile translated to English.

Description

Art Director and Creative Producer based in Paris, with over 8 years of experience in agencies and internal teams in fashion and beauty, in Europe and Brazil.

I cover everything from conception to delivery: defining artistic direction, developing creative concepts, producing photo and video content, brand identity, and visual strategy. I have managed and coordinated internal and freelance creative teams, simultaneously handling multiple projects, budgets, and production schedules.

Art Direction and Concept

Development of 360° concepts, mood boards, creative directions, visual identity, brand strategy, graphic charter.

Creative Production

Production and direction of photo and video shoots, from pre-production (briefing, budget, casting, scouting) to post-production (retouching, editing, delivery). Team coordination, schedule and budget management.

Digital and Social Media Content

Editorial strategy, content creation for print, digital, and social networks, graphic design, video editing. Creation of visuals and formats adapted to paid advertising campaigns (Meta Ads, stories, reels, display formats).

Trends and Creative Research

Previous experience in trend forecasting at Nelly Rodi (Paris) — trend analysis, trend books, image direction for clients such as L'Oréal, Ermanno Scervino, and Patrizia Pepe.

Tools

Adobe Photoshop, Illustrator, InDesign, Premiere, After Effects, Figma, Procreate, Audition. Photography.

Languages

French, English, Italian, Portuguese.

Industry field of expertise

Languages

Portuguese
Native or bilingual
Italian
Fluent
English
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

FACE D Italian Dermocosmetics
Art Director & Creative Producer
FASHION AND COSMETICS
January 2022 - January 2025 (3 years)
Milan, Italy
Artistic direction and supervision of a team of 5 people, with workload and production schedule management.
• Definition of artistic direction and concept development, linked to the brand's universe.
• Conception of mood boards and creative directions: visual territory, inspirations, aesthetic codes.
• Art direction and production of photo and video shoots, from pre-production (briefs, schedules, budgets, scouting, teams, talents) to post-production (retouching, editing, delivery).
• Supervision of content production for print, digital, video, and social networks.
• Management of production budgets and deadlines.
• Coordination of filming logistics: equipment, location contracts, permits, and transport.
Video Production Art Direction Creative Graphic Design Audiovisual Production
ZAGO MILANO
Art Director & Creative Producer
January 2020 - January 2022 (2 years)
Management and coordination of internal and freelance creative teams.
• Development of concepts and definition of visual directions for campaigns and brand content.
• Supervision and execution of campaigns, shoots, and content productions, from pre- to post-production.
• Production of visual content: graphic design, photo retouching, video editing, and social media management (editorial strategy, planning, publication, and reporting).
• Monitoring team workload and meeting deadlines.
• Management of multiple projects simultaneously.
NELLY RODI
Junior Art Director
January 2018 - January 2021 (3 years)
Creation of Nelly Rodi Trendbooks: Men, Women, Print & Beauty.
• Trend analysis and development of customized trend reports (decoration, beauty, fashion).
• Definition of aesthetic territories and creative directions for clients.
• Creative strategy and strategic planning consulting.
• Image direction: trend research (runways, prints, colors, materials), technical drawings, photo retouching.