Freelancer profile translated to English.

Description

My experience at Byredo was particularly enriching and diverse. As a Marketing Project Manager from 2022 to 2024, I led the development of visual asset strategies to strengthen brand identity across multiple platforms, collaborated with various teams to ensure coherent storytelling, and managed the entire campaign launch process.

Previously, from 2020 to 2022, I held the position of Content Project Coordinator, where I coordinated campaign photo shoots with the creative studio, managed post-production with agencies, and created decks for social media and digital platforms.

Through these two roles, I demonstrated my skills in project management, content creation, and performance analysis, thus contributing significantly to the brand's overall marketing strategy.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

BYREDO
MARKETING CONTENT COORDINATOR
LUXURY GOODS
January 2022 - December 2024 (3 years)
• Led the development and execution of visual asset strategies to enhance brand identity and product visibility across multiple platforms
• Collaborated with cross-functional teams, including marketing, design, and product development, to ensure cohesive visual storytelling
• Managed end-to-end and coordinated all stages of campaign development from initial brief through to design sign off, budget tracking
• Conducted market research to identify trends and consumer preferences . Oversaw the production process, coordinating with external vendors and creative teams
• Managed daily the assets sharing and regular updates with internal stakeholders and partners to amplify marketing activations and ensure global alignment
• Implemented quality control measures to maintain high standards of visual assets in alignment with brand guidelines
• Analyzed performance metrics of visual campaigns, providing insights and recommendations for continuous improvement Management : 1 intern
Project Management Team Coordination Branding Marketing Communication Strategy
BYREDO
CONTENT PROJECT COORDINATOR
FASHION AND COSMETICS
August 2020 - January 2022 (1 year and 5 months)
Paris, France
• Coordinated with the creative studio on campaigns shootings - briefs, products assortment, assets needs for all channels and roll-outs
• Managed post-production with agencies (retouches, branding, cropping)
• Owned global marketing plan and calendar alignment
• Created roll-outs for social medias (Facebook, Instagram, Wechat), digital channels, newsletter, OOH and acquisition
• Handled assets requests and deliveries for commercial and communication teams
• Monitored and analyzed content performances
• Accounting and administrative management
Project Management Social Media Branding Visual Communication Content Marketing
PUBLICIS
PR & INFLUENCE ASSISTANT
PRESS AND MEDIA
June 2019 - August 2019 (3 months)
Managed client portfolio : Garmin, Sonos, Huawei
Organized, monitored and implemented press relations action' 6 Translated and issued press releases
Developped contact with press and influencers
Produced weekly press reviews and analysis
Press Release Press Relations Events