Cacendra Da Silva

Creation, planning, and management of content for social media (Facebook, Instagram, LinkedIn). Performance analysis and adjustment of the editorial calendar. Implementation of a common editorial line for the three entities. Design of promotional visuals and print materials (business cards, brochures). Drafting of arguments adapted to B2B (Ecopolis) and B2C (JDS SP) targets. Development of a communication calendar aligned with seasonality and operational needs. Deployment of local communication campaigns (flyers, posters, partnerships). Competitive intelligence and benchmarking of industry trends (before/after, short videos, educational content).

Administrative management and team coordination. Optimization of customer experience and sales support. Participation in the implementation of commercial and promotional actions. Merchandising and product highlighting in-store. Competitive intelligence and benchmarking. Team motivation.

Creation of visuals and communication materials (print & digital). Management and animation of social media (Instagram, LinkedIn) and the website. Monitoring social media trends and strategic recommendations. Support for the design and organization of events (from 50 to +500 people). Logistics management and coordination of service providers for events.