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Byron FryBF

Byron Fry

Business Development & Sales Strategy

€521/day
London, GB
8-15 years

Average response time: 1 hour

About Byron

Strategic and target-focused executive with 12+ years of financial services business development, sales and advisory experience dealing with EU, US and Asian clients.

Skills Focus:
• Highly experienced in creating and refining region and sector-based go-to-market strategies, TAMs, SWOTs and Porter’s 5 Forces analyses.
• Conducting deep dive company analysis to develop individual corporate engagement strategies and stakeholder mapping using MEDDPICC and Account-Based Marketing Frameworks.
• Experienced in conducting detailed competitor analysis and implementing findings to refine positioning and market messaging.
• Developed and refined external-facing value propositions for Fnality, Macrobond Financial, IDA Ireland and IHS Markit products.
• Knowledge of the UK and European financial services, blockchain and fintech ecosystem.
• Acted as advisor to a number of blockchain & digital asset start-ups
• Regularly host webinars, private events and participate on panel discussions covering fintech, macro, regulation and Brexit.
• UK, Irish & EU C-level network spanning banking, asset management, insurance, fintech, PE & VCs and Government.

Achievements:
• Led relationships with Tier 1 GSIBs at Fnality to progress them through sales funnel and managed indirect sales influencers such as tech & consulting partners.
• Developed and periodically revised targeting strategy to win 35+ investments leading to the creation of 1,500+ high value jobs in Ireland over five years at IDA Ireland.
• Established the UK & Ireland client base for data analytics and charting provider, Macrobond Financial – 64 clients, annual revenue £2.4m.
• Set up Macrobond’s first overseas sales office, hired and trained a team of sales executives and onboarded first global banking client.
  • English

    Native or bilingual

  • Italian

    Fluent

  • Swedish

    Conversational

  • German

    Conversational

Can work on-site
London (up to 50km)

Experience

  • Fnality International
    Director Of Business Development & Public Affairs
    TECH
    August 2022 - May 2023 (10 months)
    London, UK
    Fnality International is a financial technology firm founded in 2019 by a consortium of international banks and an exchange to create a network of distributed financial market infrastructures (dFMIs) using Blockchain to deliver the means of payment-on-chain for wholesale banking markets.
  • IDA Ireland
    Vice President | Business Development - International Financial Services, UK
    October 2016 - August 2022 (5 years and 10 months)
    London, UK
    The IDA is Ireland's inward investment promotion agency, a non-commercial, semi-state body promoting Foreign Direct Investment into Ireland through a wide range of services. We partner with potential and existing investors to help them establish or expand their operations in Ireland. To date, the IDA has helped over 1,200 multinational companies to invest and set up operations in Ireland.
    • Business development executive partnering with UK-based financial services firms and fintechs to expand into Ireland.
    • Provide advisory services to senior stakeholders conducting locational due diligence as part of their overseas expansion strategy.
    • Advise on government policy, central bank regulations, real estate, talent and tax.
    • Advise UK firms on the Irish fintech and R&D ecosystem.
    • Broker introductions to Government, the Central Bank, service providers and research institutions in Ireland.
    • Speak at events on Ireland's financial services sector, fintech and economic value proposition.
  • IHS Markit
    Principal Account Executive
    December 2015 - September 2016 (9 months)
    London, UK
    IHS Markit provides information and analysis to support the decision-making process of businesses and governments in industries such as financial markets, automotive, chemical, energy, maritime and trade.
    • Managed key Tier 1 bank clients in the UK as well as banking and investment management clients in the Nordics
    • Organised briefings where IHS Markit's global economic and risk forecasts were presented in Dublin, Copenhagen, Oslo and Stockholm.
    • Assisted with planning and execution of ad-hoc large-scale projects across the business.

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Education

  • MSc Economics 2 year, Finance and Macroeconomics
    Lund University School of Economics and Management
    2010
    MSc Economics 2 year, Finance and Macroeconomics
  • Bachelor of Arts
    University College Dublin
    2006
    Bachelor of Arts (BA Intl), Economics, Politics & Philosophy

Certifications

  • Certificate in Financial Accounting
    CIMA
    2019
    management accounting
  • CGMA Candidate
    CIMA

Skill set (26)

Categories