About Bastien
Examples of growth engineering projects
- Intent: Visits to Lokki's website (Pipedrive CRM, lead scoring) → x4 conversion rates
- Intent: Job change for PayFit and Elba (n8n, Phantombuster, Hubspot CRM, lead enrichment) → 3000+ intents/month for outbound
- Intent: Job posting for Muzzo (Mantiks, Phantombuster, n8n, HubSpot CRM, lead enrichment, …) → 1000+ intents/month for outbound
- CRM: CRM configuration for La Beer Fabrique (Pipedrive, Make automation) and marketing automation
- CRM: CRM configuration for Vell (Zoho, Make automation)
- CRM: CRM configuration for FeuilleBlanche (Pipedrive, Make automation) and outbound
- Lead magnet: Creation of a Chrome extension for my own project → 200+ leads acquired
My vision of growth
- Growth hacking/growth hacker = dead end. Growth is not a magic trick. It's engineering work.
- The timing of outbound campaigns is more important than ever. Solution → intent data serving outbound.
- Outbound is not a recipe. Nothing prevents you from being a little more creative.
If we work together
- Work method: asynchronous, written communication, clear next steps and deadlines.
- Growth mental models and frameworks: AARRR, ICE, KISS, scientific method.
- My values: rigor, versatility, frankness + a touch of casualness.
French
Native or bilingual
English
Native or bilingual
German
Basic
Experience
- INNOVIE
On Malt
Growth EngineerJune 2024 - October 2024 (4 months)1. I reviewed some elements of the Salesforce configuration and cleaned up some of the CRM data to start the mission on solid ground.2. I initially went down the wrong path trying to build a lead enrichment machine with Societe Info and Clay.3. We re-evaluated and I ended up creating a machine to automatically enrich leads in Google Sheets with Google Apps Script (as well as Pharow, FullEnrich, and Salesforce).4. I generated and enriched 2,700 leads with this machine.5. I wrote a comprehensive user guide, both written and video, and "onboarded" Innovie live on the solution. - PayFitGrowth OpsTECHFebruary 2021 - August 2021 (6 months)Paris, France
- Intents (prospects become partners' clients, prospects use technology, career moves, ...)
- PayFit Enrichment Tool to accelerate outbound growth and lead enrichment
- Outbound growth sequences
- Lead scoring
- Elba SecurityGrowth EngineerTECHNovember 2023 - December 2023 (1 month)Paris, France
- Intent (job changes)
- B2B outbound lead generation
- Lead enrichment
- n8n automation
- Hubspot CRM integration
- Phantombuster
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Education
- EngineerCentraleSupélec2022Je ne pouvais pas mieux tomber qu'à Centrale pour développer mes compétences en T (cf. https://en.wikipedia.org/wiki/T-shaped_skills). On y fait des grosses maths, sans oublier le Français ni l'Anglais.