Freelancer profile translated to English.

Description

AI strategy, product and go-to-market for startups, scale-ups and organizations that want to seriously commit to AI.

I help founders and leadership teams move from AI ambition to execution: from strategy and roadmap to product, first customers and partnerships. Whether you want to add an AI feature to your SaaS, build an AI product from scratch, or figure out where AI truly adds value in your business, I'll join as a sparring partner or fractional lead.

What I bring:

1) 7 years as founder & CEO of FruitPunch AI, the platform where >4500 AI engineers crowdsourced €45M in AI engineering for Stanford, ESA, Greenpeace, WWF, Philips, and NXP, among others. Acquired by Zindi in 2025.

2) Raised €1M in VC funding and achieved a successful exit.

3) Advisor to the Dutch government (Province of North Brabant, National Coalition for Sustainable Digitization) on ethical and strategic use of AI.

4) Co-founder of the AI institute of TU/e (EAISI) and guest lecturer in AI & impact entrepreneurship.

5) Background in software development, mechanical engineering, neuroscience, and data science.

Typical assignments:

AI strategy and roadmap (workshops from 1 to 4 weeks)

Fractional CPO or AI Product Lead (3 to 6 months)

Go-to-market and partnership building for AI startups

Sparring partner for founders on product, fundraising, and growth

What sets me apart: I come from practice, not from consultancy. I know what it's like to build AI products from scratch, acquire paying customers, and convince investors. Direct approach, hands-on, results-oriented.

Working languages: Dutch and English (native), German (B2).

Industry field of expertise

Languages

English
Native or bilingual
Dutch
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Zindi
VP of Partnerships (interim)
DIGITAL AND IT
May 2025 - October 2025 (5 months)
Delaware, USA
After my startup FruitPunch AI was acquired by Zindi I took on the role VP of Partnerships to ensure a smooth transition. In these 6 months I focussed on transferring the partnerships and community members from to their new home. My role included business development, product management, community building and stakeholder management.
Innovation Entrepreneurship Business development Stakeholder Management Product management
FruitPunch AI
Founder & CEO
DIGITAL AND IT
September 2020 - May 2025 (4 years and 8 months)
Netherlands
FruitPunch AI was the platform for AI engineers to train their skills by crowdsourcing solutions for impact organizations. It started as an NGO and turned into a startup after raising VC funds at the end of 2020. After growing to a global AI community and collaborating with giants like Stanford, ESA, and Greenpeace, we were acquired by Zindi.
• - €45M in AI engineering crowdsourced for impact organizations
• - €1M in VC funding raised
• - >4500 AI engineers worked on our projects
Entrepreneurship Innovation Product management artificial intelligence Business development
Eindhoven University of Technology
AI Program Manager
CONSULTING AND AUDITS
March 2018 - March 2019 (1 year)
Eindhoven, Netherlands
Founding team member of the AI institute of the Technical University of Eindhoven. I built and managed a team of 12 people with whom we built an experience room with 6 physical demos of AI research at the TU/e, recruited AI professors and gave advice on the implementation of AI and AI education within the university.
Technical project management artificial intelligence Product management Innovation Entrepreneurship