Description

I am a B2B Product Marketing consultant and certified Product Owner helping tech companies turn complex products into clear, compelling value. I define positioning, messaging, and Go-to-Market strategies that accelerate adoption, align teams, and drive measurable growth.

I offer three main service packages:

1️⃣ Go-to-Market Strategy Package (2–3 weeks, €1,500–€2,500):

Target audience & persona definition, product positioning, key messaging framework, launch plan, and success metrics.

2️⃣ Product Value Presentation Package (1–2 weeks, €650–€1,200):

Sales-ready product presentations, benefit-first & feature-to-value mapping, persona focus, and professional visual design.

3️⃣ Monthly Product Strategy & Launch Support (Retainer, 2–3h/week, €650–€1,000/month):

Weekly strategy calls, messaging & positioning guidance, feedback on presentations and launch plans, and mini workshops for teams.

In addition, I can support other product marketing and strategic projects such as: campaign planning, content strategy, market research, or ad-hoc advisory work. Whatever your marketing or product challenge is, I’m ready to help your team succeed.

Industry field of expertise

Languages

English
Native or bilingual
Turkish
Fluent
Dutch
Conversational

Workplace preferences

Can work on-site

Ghent (up to 50km)

Barco
Product Marketing Manager
December 2024 - Today (1 year and 6 months)
Kortrijk, Belgium
- Develop and execute go-to-market strategies for new product launches and updates.
- Define product positioning, value propositions, and messaging tailored to audiences (surgeons, IT admins, hospital management, system integrators).
- Support product launches of our full portfolio (Brilliant Assistant, Nexxis 2.0 and Surgical Displays) , portfolio updates, and end-of-life communications.
- Drive content creation: product presentations, case studies, webpages/website, videos, blog posts, press releases..
- Ensure consistent and accurate product stories across all touch points. Work closely with product managers on the product roadmap alignment.
- Participate in/support trade shows (DMEA, GTC, Surgical AI Days..) by shaping messaging, demo stories, booth building, product visuals..
- Support customer visits, demos, workshops, and training sessions.
- Social media (Linkedin) content creation and management.
Product Marketing Microsoft Powerpoint Marketing Communication Social media
Barco
Sales Enablement Manager
April 2023 - November 2024 (1 year and 7 months)
Kortrijk, Belgium
- Supporting product launches (Clickshare CX-50 Gen2, ClickShare All-in-one Video Bar) with product launch kits ensuring clear and appealing messaging is delivered.
- Created sales tools including pitch decks, battlecards, product sheets, comparison sheets, product presentations, sales presentations.
- Delivered product and sales training sessions for internal sales teams, channel partners.
- Managed partner-facing content on platforms such as Channext.
Sales funnel Microsoft Powerpoint Salesforce Content marketing
JTI
Agile Associate Marketing Manager
June 2021 - March 2023 (1 year and 9 months)
Brussels, Belgium
Supported and owned various marketing projects across the agile marketing pool. Led product-related initiatives including limited-edition packaging, pack innovations, and new product development. Delivered brand communication and campaign projects (Winston and Camel) in close collaboration with cross-functional teams.
Served as Product Owner for the team during the last 6 months, managing workflow and prioritization. Oversaw roadmap planning to ensure timely delivery and alignment with brand and business objectives.