Freelancer profile translated to English.

Description

Balance, Harmony, Beauty, Art, Laws, Order, Symmetry, Perfection, and Peace.

I love combining form and function. Design doesn't just have to be beautiful, it has to work efficiently.

Ever more beautiful; and yet never satisfied with what has been created so far. The constant search for solutions is what drives me. Design nourishes me. I flourish when there is order, everything is organized, and beauty also has its place. I have an eye for art and aesthetics and am an excellent planner and project manager.

I love harmonious processes - no matter where; work, canvas, or interpersonal relationships.

The sense of natural laws, karma, the balance between choice and consequence. When I create something, it is well thought out, organized, and structured so as not to upset the harmony.

As an employed Art Director, it was my job to create and shape the identities of the own brands of LIGANOVA GmbH & ZEITGEIST Group. In STRICHPUNKT Design GmbH, on the other hand, it was my job to conceptualize and design clear identity and brand experiences for clients such as Audi AG, Bucherer AG, Deutsche Post & DHL Group, or the Museum of Frieder Burda in Baden-Baden.

My areas of expertise are; Communication- / Conceptual- / Corporate- / Editorial- / Information- / Spatial- / Strategic- / Experience- / Event- / User Experience- / User Interface- and Motion Design.

From Emotion – to Logic. From Print – to Digital. From Seeing – to Feeling. From Beginning – to End:

— Idea, theme development & research

— Development and elaboration of building blocks and tools

— Fine-tuning and publication on media channels

— Spread the word. Strategic distribution & scaling of content — Control and learn. Review of measures

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Stuttgart (up to 50km), Stuttgart (up to 100km)

MHP – A Porsche Company
Product Design Lead & Customer Experience Consultant
DIGITAL AND IT
July 2022 - Today (4 years and 1 month)
Ludwigsburg, BW, Germany
Focus
I lead and design digital initiatives for Volkswagen AG, Dr. Ing. h.c. F. Porsche AG, and Volkswagen Financial Services AG.

At the core of my work is the development of clear product visions and their translation into scalable, company-wide solutions – from fleet management platforms and structured onboarding journeys to charging infrastructure ecosystems and executive dashboards for strategic management.

I combine business strategy, user-centricity, and systemic design to translate complex requirements into viable digital product architectures.

Impact
I develop enterprise solutions that make operational processes more efficient, optimize customer journeys, and sustainably strengthen the employee experience.

At the same time, I create data-based decision-making foundations that enable management teams to act faster, more informedly, and with greater strategic clarity.

Business Value:
Increased efficiency through structured, scalable platform architectures
Greater transparency and controllability of complex business models
Higher user acceptance through consistent product logic
Strategic decision support at management level
User Experience Design Product Design Conceptualization Customer Experience Prototype
Deutsche Telekom
Senior Design Expert
TELECOMMUNICATIONS
April 2020 - May 2020 (1 month)
As part of a select expert team, I was involved in several strategic design sprints for Deutsche Telekom AG. The goal was the holistic further development of the brand's visual tone – across product interfaces, packaging, and corporate and marketing communication.

This initiative resulted in "Liquid Brand Design": a scalable, flexible design system that serves as the visual backbone of the brand identity. It combines strategic brand management with operational applicability and creates a consistent, yet adaptive design basis for different target groups, markets, and media formats.

My contribution was particularly focused on the systemic translation of brand values into clear visual principles. The focus was not only on aesthetics but on the development of a robust design framework that increases efficiency, recognizability, and speed in implementation.

Relevance:
Strengthening brand coherence across all touchpoints
Reducing design complexity through clear design principles
Scalability for international markets and digital products
Accelerating decision-making and production processes through a defined visual system

The result is a future-proof brand framework that combines strategic clarity with creative flexibility – and understands brand management as a structured, entrepreneurial tool.
Visual Communication Visual Identity Branding Customer Journey Benchmarking and Competitive Analysis
Deutsche Telekom
User Experience & Senior Design Expert
TELECOMMUNICATIONS
October 2019 - January 2020 (3 months)
Conception and development of a holistic 360° platform for the digital representation and management of complex infrastructure projects – for Deutsche Telekom AG, LEONHARD WEISS GmbH & Co. KG, and end customers.

The goal was to make fragmented processes along the construction and rollout chain transparent, traceable, and efficiently manageable. The platform combines internal project tracking with external communication and creates a central, consistent information basis for all stakeholders.

In focus were:

Real-time status overviews along defined process phases
Clear role and rights concepts for different user groups
Transparent communication towards end customers
Reduction of manual coordination and media breaks

My contribution included strategic conception, UX architecture, and the development of a scalable interaction and information design. The focus was on translating complex construction and approval processes into intuitive, understandable user experiences – for both internal project teams and external partners and customers.

Business Relevance:
Increased process transparency and traceability
Reduction of communication effort and escalations
Increased efficiency through standardized workflows
Improved customer satisfaction through clear status communication

The platform functions as a connecting digital backbone between infrastructure, project management, and customer experience – transforming operational complexity into structured, manageable processes.
User Experience Design User Interface Design Conceptualization Prototyping User Testing