About Bryan
French
Native or bilingual
English
Conversational
Experience
- WizbiiGrowth MarketerBANKING AND INSURANCENovember 2022 - Today (3 years and 7 months)Grenoble, France🚀 Turn acquisition goals into reality, one click at a time. 🚀As a Growth Marketer, I excel at implementing impactful acquisition strategies to meet monthly, quarterly, and annual objectives. My passion lies in creating, optimizing, and iterating on robust acquisition strategies.What I do:📈 I leverage innovative acquisition strategies, optimal setups, and constant iterations to maximize performance. Every market is a test & learn opportunity, and I am obsessed with continuous improvement.🤝 I collaborate closely with various teams to create engaging content, impactful landing pages, captivating visuals, and memorable UGC videos.💡 I present concrete action plans aimed at continuously improving performance, while ensuring ad saturation is avoided through constant innovation in ad creatives.🎨 I define creative briefs and ensure meticulous follow-up with internal and external production teams to generate high-performing UGC.💰 I am responsible for investments across all activated acquisition channels, ensuring every euro spent has maximum impact.📊 I closely monitor acquisition lever KPIs, continuously improve channel and market reporting, and present actionable insights for optimization.
- Team Menduni YamahaWeb Marketing AssistantE-COMMERCEAugust 2021 - July 2022 (11 months)Grenoble, France📊 I analyze e-commerce site traffic using Google Analytics and create custom dashboards with Google Data Studio to track KPIs, ensuring a deep understanding of performance.🚀 I actively participate in site improvement, optimizing page loading times and contributing to its overall excellence, which guarantees an exceptional user experience.🏗️ I led the construction of a new category on the e-commerce site, with the ambitious task of importing 1500 product sheets, creating the menu, and optimizing the category for better visibility through advanced SEO techniques.🔍 My expertise in keyword research and SEO optimization has significantly improved the ranking of the entire new category, thereby enhancing its visibility on search engines.📈 I am responsible for the meticulous tracking of keyword SEO positioning, allowing for constant strategy adjustments for optimal results.📢 I designed and successfully launched a Google Ads campaign for the new site category, ensuring continuous campaign optimization to maximize return on investment.
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Education
- Master of ScienceINSEEC MSc & MBA2022Master of Science - MS, Marketing digital et E-business
- Bachelor's degree, Management EconomicsUniversity Grenoble Alpes2020Licence, Économie de gestion