About Bryan
Build More. Manage Less.
- đ 3 years at Marketing Mania : the largest French-speaking marketing YouTube channel (480k+ subscribers). Creation, management, and optimization of automations to manage a high-volume business.
- đ 1 year at SchoolMaker : online course creation platform that delivers real results - 1,400 experts training over 400,000 students. Optimization of complex systems to ensure fluidity and operational efficiency.
French
Native or bilingual
English
Fluent
Experience
- TONY MARKETING LLP
On Malt
Implementation of several email automations on Kit (formerly ConvertKit)January 2025 - January 2025- KTL Sequence- Levels of Consciousness Sequence- Nurturing Sequence- Automation of a weekly reminder email for group coaching- Automation of a weekly reminder email for consultations- Management of triggers and corresponding automations - Influence Systems Consulting LimitedOperations Manager at Marketing Mania (480k+ YouTube subscribers)EDUCATION AND E-LEARNINGAugust 2021 - July 2024 (2 years and 11 months)Marseille, FranceI was in charge of managing and optimizing technical processes related to online course sales. My central role was to create automated systems to facilitate the customer journey and improve internal management.Main Missions:1. Implementation of Sales Funnels:- Integration of sales pages on the website, payment carts, and associated email sequences.- Integration of payment systems and synchronization with ActiveCampaign and SchoolMaker via Zapier.2. Marketing Email Automation:- Configuration of automated marketing email sequences on ActiveCampaign- Configuration of customer onboarding email sequences.3. Migration of Payment Tool to Paddle:- Integration of Paddle via its API and Zapier across all sales funnels.- Automation of critical payment-related processes: automatic access to courses after payment validation / automatic reminders in case of payment failure / automatic suspension of access in case of payment default.4. Student Follow-up and Reminders:- Use of the SchoolMaker API to automate personalized email reminders based on progress in the courses.5. Internal Automations:- Design of various automated workflows to facilitate the work of internal teams, reduce manual tasks, and improve overall productivity.
- Influence Systems Consulting LimitedOperations Manager at SchoolMaker (1400 experts training 400,000 students)EDUCATION AND E-LEARNINGSeptember 2022 - September 2023 (1 year)Marseille, FranceI oversaw the technical integration, automation, and optimization of processes related to customer management and marketing actions. My main role was to structure the technical ecosystem around the platform to ensure a smooth customer journey and maximize operational efficiency.Main Missions:1. Integration of a New Payment System with Paddle:- Technical integration of Paddle to automate payment management via the tool's API and Zapier.2. Technical Redesign of the Customer Journey:- Creation of an email automation logic on ActiveCampaign, personalized according to customer actions during their trial period on their SchoolMaker school.3. Implementation of Marketing Actions:- Technical management of marketing email sequences on ActiveCampaign (promotional offer launches or evergreen sales funnels).- Technical management of payment carts, promotional offers, and marketing data retrieval via Zapier.4. Follow-up and Analysis of KPIs with Zapier:- Development of a semi-automated data collection system.- Centralization of events generated by the two payment systems used in a dedicated database.- Measurement and analysis of key indicators: free trial conversion rate / number of new free trials / churn rate / number of new customers / revenue growth / etc.5. Various Internal Automations:- Optimization of internal workflows to simplify team work.
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Education
- Engineering degree, Electrical, Electronic and Communications EngineeringInstitut national des Sciences appliquées de Lyon2016DiplÎme d'ingénieur, Ingénierie électrique, électronique et des communications
- University Technology Diploma, Physical MeasurementsIUT d'Aix Marseille2013DiplĂŽme Universitaire de Technologie, Mesures Physiques