Freelancer profile translated to English.

Description

I help businesses grow through paid media strategies that combine visibility, conversion, and reliable measurement — across social, search, programmatic, and beyond.

I currently work as a Campaign Manager at Adwire (Luxembourg), where I manage 360° campaigns combining digital and offline channels. In parallel, I lead 27Lab, my independent structure, with which I support clients in Belgium, Luxembourg, France, and Switzerland.

My approach combines:

Full-funnel paid social strategy (Meta, TikTok, LinkedIn, Pinterest) — from awareness to lead generation
Media buying on Google Ads (Search, Shopping, PMax), programmatic (Adform), and social platforms
Budget allocation, channel planning, and campaign architecture
Tracking & Analytics: GTM, Meta CAPI, GA4, Piwik.
CRO Vision: conversion path audit, ad/landing page consistency, friction point reduction
Reporting and actionable recommendations linked to business objectives

**Clients I've worked with**: BNP Paribas Fortis, Hermès, Carrefour Belgium, European Commission, Lactalis Group, Foyer Group, Leasys Luxembourg, Creos Luxembourg, Cora Belgium, Solidaris, and others.

**Typical missions**: audits, strategy & planning, campaign setup, tracking implementation, performance reviews.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Dutch
Native or bilingual

Workplace preferences

Can work on-site

Liège (up to 50km), Bruxelles (up to 10km)

Adwire
Digital Campaign Manager
DIGITAL AND IT
July 2025 - Today (11 months)
Luxembourg, Luxembourg
**Key clients**: Foyer Group, BGL BNP Paribas, Leasys Luxembourg, Eltrona Interdiffusion, Creos Luxembourg.
Analysis and use of data to guide strategic decisions and enhance the effectiveness of digital plans.
Design and management of 360° campaigns combining digital and offline channels (social ads, SEA, radio, print, outdoor, events).
Rigorous budget monitoring and performance reporting, with concrete recommendations to maximize media investment efficiency.
Design of interactive dashboards via Looker Studio for real-time monitoring of advertising campaign results.
Contribution to the creation of communication strategies with the offline and online departments, to ensure the coherence and overall performance of campaigns.
Stratégie webmarketing Campagne Google Ads Google Tag Manager Google Analytics Facebook Ads
27Lab
Digital Campaign Manager | Paid Advertising Consultant
DIGITAL AND IT
May 2025 - Today (1 year and 1 month)
Liège, Belgium
Through 27Lab, I support Belgian, French, and Swiss companies in managing and optimizing their digital advertising campaigns from strategy to technical execution.

**Clients supported**: Cora Belgium (multi-location strategy, retail campaigns FR/NL), Solidaris (lead generation, Meta Ads), PilierCompar (paid social, Meta Lead Ads compliance, Swiss market), Aquathermix, Pool Project, Eltrona, WillPharma/Dvital, Bebooth, Africalicious.

Scope of work: paid media strategy, budget management, tracking and web analytics, workflow automation, and data-driven reporting.
Facebook Ads Stratégie marketing digital Stratégie webmarketing Google AdWords Réseaux sociaux
Havas Media Network
Paid Social Advertising Consultant
DIGITAL AND IT
July 2024 - June 2025 (11 months)
Bruxelles, Belgium
Consulting mission asPaid Social Advertising Consultantat **Havas Media Belgium**.

**Key Clients**: BNP Paribas Fortis, Hermès, European Commission, Lactalis Group, Carrefour Belgium, Liebherr, Jacobs Douwe Egberts, Arval, Hello Bank, Fintro.

My main missions consisted of:
Management and development of targeted paid social advertising strategies to support brands from the FMCG, Luxury, Retail, and Banking sectors.
Contribution to the creation of communication strategies with the offline and online departments, to ensure the coherence and overall performance of campaigns.
Rigorous budget monitoring and strategic adjustments based on performance, promotional calendar, and marketing objectives.
Production of detailed analyses and reports for client marketing teams, including insights, recommendations, and optimization levers.
Publicité en ligne Réseaux sociaux Facebook Marketing Facebook Ads Stratégie réseaux sociaux

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Master's degree, Communication, à finalité communication corporate et marketing
Université libre de Bruxelles
2023
Master's degree, Communication, à finalité communication corporate et marketing
Bachelor's degree, Information et communication
Université de Liège
2021
Bachelor's degree, Information et communication

Meta Certified Creative Strategy Professional
Meta
https://www.credly.com/badges/50d535e4-7191-4c7f-a86a-2fd33fd79c52/linked_in_profile
Stratégie créative Instagram Marketing Publicité Stratégie de positionnement Marketing de contenu Communication digitale Instagram Branding Meta Ads Réseaux sociaux
Meta Certified Media Planning Professional
Meta
https://www.credly.com/badges/a2ebe8ca-671e-4af4-b3d2-32b2184efa4e/linked_in_profile
Stratégie webmarketing Facebook Ads Stratégie de communication Media Planning Communication digitale Facebook Marketing Meta Ads Réseaux sociaux Marketing Communication

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Bryan B.

Digital Advertising Consultant | Media Buying 💡

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