Freelancer profile translated to English.

Description

📈 Optimize the performance of your advertising campaigns by connecting internet users' needs to your offer in an IMPACTFUL way! 🚀

Whether it's to get more conversions, leads, or calls, being present in a highly impactful way to your potential clients is ESSENTIAL. That said, it's easy to get lost when you want to do things the right way.

Exploring, testing, and analyzing are crucial to achieving your goals. Furthermore, a lot of information passes daily without a common agreement among specialists, making the task even more complex when you are a novice.

What I offer:

Account audit and recommendations

Creation (or) takeover, definition, implementation of a desired marketing strategy on Google Ads
Configuration, maintenance of conversion tags (via Google Tag Manager) or Pixels (via Facebook Ads)

Analysis & monitoring of KPIs (statistics tracking, bid strategy management, search term management, quality score optimization, CPC reduction, etc.)
Performance reporting via the Google Data Studio interface

- Creation of an E-Mail Marketing campaign (if you wish to maintain a real long-term relationship with your clients through various implemented flows).

Important to know:

I accept a limited number of simultaneous projects to maintain a quality of work adapted for each of my clients. This is how I can ensure for each collaboration work that leads to increased performance and the achievement of set commercial results.

Feel free to write to me so we can discuss your needs further!

Languages

French
Native or bilingual
English
Native or bilingual
Dutch
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Mathieu Dielna
Analytics Consultant at Mathieu Dielna
DIGITAL AND IT
July 2020 - February 2021 (7 months)
Gournay-sur-Marne, France
Creation, monitoring, and management of paid search campaigns (Google Ads)

- Reporting and analysis of performance indicators (ROI, CPA...)

- Implementation of regular performance steering reporting

- Competitive intelligence, use of monitoring tools

- Google My Business updates

- Strategic recommendations on the advertiser's digital challenges (Google news, market innovations, data-driven thinking, TV/SEA synchronization, SEA/SEO synergies, audience strategy, campaign scripts and automation)
Google Tag Manager Google Analytics Web Analytics Data Analysis
Air up
Google Ads Consultant - GTM Tracking
E-COMMERCE
March 2020 - August 2020 (5 months)
Télétravail
The company AIR UP contacted me for their acquisition strategy revamp. The objective is twofold: Revamp advertising campaigns for more qualified traffic acquisition and provide website consulting to increase sales.

Here are the different points I worked on:

- Campaign restructuring
- Writing ad copy
- Website analysis (LP, UX, Conversion Funnel...)
- Tracking implementation with Google Tag Manager
- Analytics setup
Webmarketing Strategy Google AdWords Google Tag Manager Paid Search SEM SEA