Freelancer profile translated to English.
Back to original languageAbout Paul
Paul in a nutshell:
I drive brands and creative projects in their overall communication strategy, from conception to deployment, with a 360° vision combining strategy, design, and content.
I help you define clear objectives, conduct market analysis, build a relevant brand positioning, and then translate it into consistent art direction, branding, and communication messages.
I design user-centered digital experiences:
UI/UX design, wireframes, prototypes, turnkey landing pages and showcase websites, designed for user experience, readability, interface design, and conversion — without unnecessary technical complexity.
I also work on visual identity creation, brand storytelling, and content creation (photo, video, animation), as well as digital, media, and print communication materials.
Finally, I help you structure and activate your digital communication:
social media, content strategy, emailing, user journeys, creative campaigns, and communication strategies.
My approach:
communication strategy, UI/UX design, art direction, and relevant content, in service of committed, sustainable, and well-thought-out projects.
My skills
• 360° Creative Project Management
• Art Direction / Visual Identity
• UI Design / Prototyping / Design System
• Content Creation / Branding / Digital Communication
• User Research / UX Audit
• Communication Strategy
🌿 A personal project
I am the creator of CasaCalmita.fr, an atypical accommodation currently under development.
100% self-funded project.
And now
Want to bring meaningful projects to life?
I am here to participate within your agencies, multidisciplinary studios, or small committed structures, and to imagine sincere, useful, and inspiring projects together with cultural, lifestyle, or wellness-oriented brands.
Spanish
Native or bilingual
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Calmita SASART DIRECTOR - UI/UX DESIGNER - FOUNDERARCHITECTURE AND URBAN PLANNINGJanuary 2024 - January 2025 (1 year)Paris, France+ Understand and gather user needs+ Constant UX benchmarking and research for new UI strategies and trends+ Creation and development of a well-being housing project and model+ Art direction (identity, UI/UX, and communication strategy)+ Mastery of logistical, time, and financial constraints+ Creation & launch of the website, social media, and launch video
- Mingway Restaurant,COMMUNICATION ASSISTANT.RESTAURANTS AND FOOD SERVICEJanuary 2021 - January 2023 (2 years)CND, Pantin, France+ Content creation ensuring brand consistency (social media) + Public relations and awareness of issues related to organizing important events (themed parties)
- La Cayetana événementsCONTENT & SOCIAL MEDIAENTERTAINMENT AND LEISUREJanuary 2020 - December 2020 (11 months)Córdoba, Córdoba Province, Argentina+ Management of the weekly promotional strategy, on-site content production, video capture & editing+ Management of partnerships with local influencers and brands + Management of the communication team (PR and Community Manager)
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Education
- UI DESIGNER CONCEPTOR (LEVEL 6 RNCP)Studi. Ministry of Labor.2025CONCEPTEUR DESIGNER UI (NIVEAU 6 RNCP)
- ERASMUS INTERNATIONAL MARKETING.KEDGE BUSINESS SCHOOL.2024ERASMUS MARKETING INTERNATIONAL.