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Bruno StehliBS

Bruno Stehli

Historical Research, Tourism & Digital Consulting

€650/day
Zürich, CH
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bruno

I support companies, organizations, and private clients in researching complex information, preparing it understandably, and transforming it into concrete decision-making bases, offers, or digital solutions.

My profile combines historical research, tourism consulting, and digital business models and e-commerce.

In the field of history, I focus particularly on Zurich's urban, cultural, economic, infrastructure, and Reformation history. I analyze sources, examine conflicting accounts, reconstruct chronologies, and place people, places, and events within their social and economic context. This results in well-founded dossiers, fact-checks, background analyses, tour scripts, and understandable historical content.

With Züri City Tours, I develop and market my own historical and tourist offerings. This gives me practical experience in tour conception, storytelling, pricing, booking systems, online sales, and partner collaborations.

Additionally, I advise small and medium-sized enterprises on e-commerce, websites, digital sales processes, social media, and market and competitor analyses. With over 30 years of professional experience in ICT, information security, operations, support, and project organization, I bring a strong understanding of technical, organizational, and economic interrelationships.

Typical services:

• Historical research, source analysis, and fact-checking
• Chronologies, dossiers, and understandable summaries
• Tour concepts and tourist storytelling
• Market, competitor, and partner research
• E-commerce, website, and booking system analyses
• Structured preparation of complex issues

I work analytically, carefully, pragmatically, and results-oriented. My clients receive clearly structured results, traceable sources, and concrete next steps.
  • German

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

Can work on-site
Zürich (up to 50km)

Experience

  • Züri City Tours
    Consulting, Historical Research, and Digital Projects
    TRAVEL AND TOURISM
    January 2025 - Today (1 year and 7 months)
    Zürich, Switzerland
    Project-related activities / Development of own offerings
    • • Conception and development of Züri City Tours: historical theme development, tour design, pricing and offer structure, website, booking system, and partner outreach. In-depth content work on Zurich's urban history, Reformation, water and infrastructure history, as well as historical sites, personalities, and developments.
    • • Development and execution of bookable historical city tours for private individuals, companies, and tourism partners; preparation of complex content for different target groups.
    • • Consulting and implementation in e-commerce, websites, digital sales processes, social media, and customer-focused online services.
    • • Creation of structured research, chronology, and decision-making dossiers with clear sources, open points, and recommendations for action.
    Tourism Consulting Historical Research E-Commerce Project Management
  • Ex Libris AG
    Chief Security Officer (CSO) & Head of Support Processes
    September 2022 - January 2025 (2 years and 4 months)
    • • Responsibility for security, support processes, and operational ICT issues at the interface of management, technology, operations, and external partners.
    • • Initiation, management, and evaluation of penetration tests and security audits, including in the PCI DSS environment.
    • • Coordination of cybersecurity, compliance, audit, and web application topics, as well as translation of technical risks into clear decision-making bases.
  • Ex Libris AG
    Head of Operations & Support
    September 2017 - August 2022 (4 years and 11 months)
    • • Management and coordination of the online support team; ensuring stable processes in e-commerce, logistics, retail operations, and ICT support.
    • • Responsibility for release, escalation, and incident management, as well as participation in IT General Controls, internal control systems, and security policies.

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Education

  • Professional situation assessment and further development with a focus on competence profile, self-employment, market positioning, and project offerings.
    2026
    Berufliche Standortbestimmung und Weiterentwicklung mit Fokus auf Kompetenzprofil, Selbstständigkeit, Marktpositionierung und Projektangebote.

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