Bruno Roy

SME Leaders: Sell More, Sell Better - with a Method. Less Randomness, More Profit.

I help you structure and drive your growth when business challenges become too complex to handle "on the fly".

My Role: Take charge of sales strategy and acquisition as executive-level responsibilities, bridging business, marketing, sales, and organization.

I typically intervene when:

→ Customer acquisition is becoming costly or ineffective (spiraling CAC, declining Paid Media ROI)

→ Go-to-Market lacks clarity (positioning, segmentation, channel selection)

→ Marketing and sales teams are misaligned (no SLAs, absent lead scoring, unclear attribution)

→ Growth still relies on intuition, without KPI-driven management

My Areas of Expertise:

🔹 Go-to-Market Strategy & Positioning — Framework, segmentation, ICP, value proposition, channel selection.

🔹 B2B Sales Structuring — Conversion funnel, prospecting scripts, CRM, KPI-driven management.

🔹 Training & Coaching — Skill transfer to internal teams, lecturer for Master's degrees and BTS NDRC.

My Background:

✓ 20 years of experience in B2C and B2B sales and marketing (client management, project management)

✓ Top graduate of EM Normandie (Grande École, Master's in Management)

✓ Growth Marketing bootcamp Le Wagon (2025)

✓ Lecturer at CNAM Bourgogne-Franche-Comté (Master's) and BTS NDRC

My Typical Clients: Leaders of industrial and service SMEs, scale-ups in sales structuring phase, mid-sized companies facing transformation challenges.

📍 Mobility: Based between Besançon and Dijon, I work remotely across France and in-person in the Bourgogne-Franche-Comté region.

📞 Let's Discuss Your Project — First 30-min discovery call, free and no-obligation.