About Bruno
- Acquisition & retention, funnels, AARRR, CRM, A/B testing, UX.
- Creation or redesign of web and mobile products.
- Structuring product teams and agile management (Scrum / SAFe).
- Data-driven optimization, OKRs, KPIs, analytics.
- Business Analysis / business analysis.
French
Native or bilingual
English
Fluent
Portuguese
Fluent
Spanish
Conversational
Experience
- Client confidentiel | IndustrieProduct Owner / Business Analyst MESRAW MATERIALS INDUSTRYJuly 2025 - Today (1 year and 1 month)Albertville, FranceProduct Owner mission within a major industrial group, on a Manufacturing Execution System (MES) project in a rolling mill environment.
- Management and prioritization of the product backlog
- Guarantee of the value of delivered features
- Coordination and facilitation of development teams
- Interface between business and technical stakeholders
- Royal CaninProduct OwnerAGRICULTURENovember 2023 - January 2025 (1 year and 2 months)Aimargues, FranceContext: within the digital factory at RC Global headquarters, Product Owner (SAFe) of the Transverse team responsible for creating marketing assets for acquisition and the global back-office in conjunction with the group's country-specific CRMs.Role: Product OwnerMissions:• Definition and launch of the data collection form intended to gather data on prospective customers, their pets, and to obtain marketing consents.• Planning of Program Increments and identification of dependencies.• Definition of user journeys.• Backlog and user story management• Definition of KPIs & OKRs based on the strategic vision and analytical monitoring• Management of dependencies and API evolutions.Software used: Azure DevOps, Monday, Sketch, ContentSquare, PhraseApp, Sendgrid
- Bouygues TelecomProduct ManagerTELECOMMUNICATIONSJune 2018 - December 2018 (6 months)Paris, FranceWithin the marketing department, responsible for convergent offers (bundle + mobile) with the goal of increasing customer loyalty and engagement.• Launch of the new Convergence offer:- Writing marketing arguments,- Description of customer journeys- Drafting of legal notices- Conducting benchmarks- Writing use cases according to the offer mechanics- Organizing offer launch committees- Interface with IT and sales teams• Performance management- Implementation & management of dashboards- Analysis of sales data (price elasticity, seasonality effects) and pricing- Implementation of quality & performance KPIs- Presentations in committees
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Education
- Master Grande EcoleNEOMA Business School2015