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Bruno RocheBR

Bruno Roche

Senior Product Manager | Certified Product Owner

€670/day
1 project
Grenoble, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bruno

I support you in transforming your business challenges into concrete results.

With over 10 years of experience as a Senior Product Manager & Product Owner on app, e-commerce, SaaS, IoT, hardware, and industrial (MES/steel) projects, I have worked with companies like Orange, Bouygues, Vinci, Royal Canin, and Mars.

My expertise includes:
  • Acquisition & retention, funnels, AARRR, CRM, A/B testing, UX.
  • Creation or redesign of web and mobile products.
  • Structuring product teams and agile management (Scrum / SAFe).
  • Data-driven optimization, OKRs, KPIs, analytics.
  • Business Analysis / business analysis.
  • French

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Fluent

  • Spanish

    Conversational

Can work on-site
Grenoble (up to 50km), Lyon (up to 10km), Annecy (up to 20km), Chambéry (up to 20km), Genève (up to 10km)

Experience

  • Client confidentiel | Industrie
    Product Owner / Business Analyst MES
    RAW MATERIALS INDUSTRY
    July 2025 - Today (1 year and 1 month)
    Albertville, France
    Product Owner mission within a major industrial group, on a Manufacturing Execution System (MES) project in a rolling mill environment.

    • Management and prioritization of the product backlog
    • Guarantee of the value of delivered features
    • Coordination and facilitation of development teams
    • Interface between business and technical stakeholders
    Manufacturing Execution System Product Ownership Steel Industry Steel
  • Royal Canin
    Product Owner
    AGRICULTURE
    November 2023 - January 2025 (1 year and 2 months)
    Aimargues, France
    Context: within the digital factory at RC Global headquarters, Product Owner (SAFe) of the Transverse team responsible for creating marketing assets for acquisition and the global back-office in conjunction with the group's country-specific CRMs.

    Role: Product Owner

    Missions:
    • Definition and launch of the data collection form intended to gather data on prospective customers, their pets, and to obtain marketing consents.
    • Planning of Program Increments and identification of dependencies.
    • Definition of user journeys.
    • Backlog and user story management
    • Definition of KPIs & OKRs based on the strategic vision and analytical monitoring
    • Management of dependencies and API evolutions.

    Software used: Azure DevOps, Monday, Sketch, ContentSquare, PhraseApp, Sendgrid
    SAFe Agile Methodology (SAFe) User Acquisition CRM Scrum
  • Bouygues Telecom
    Product Manager
    TELECOMMUNICATIONS
    June 2018 - December 2018 (6 months)
    Paris, France
    Within the marketing department, responsible for convergent offers (bundle + mobile) with the goal of increasing customer loyalty and engagement.

    • Launch of the new Convergence offer:
    - Writing marketing arguments,
    - Description of customer journeys
    - Drafting of legal notices
    - Conducting benchmarks
    - Writing use cases according to the offer mechanics
    - Organizing offer launch committees
    - Interface with IT and sales teams
    • Performance management
    - Implementation & management of dashboards
    - Analysis of sales data (price elasticity, seasonality effects) and pricing
    - Implementation of quality & performance KPIs
    - Presentations in committees
    Offer Marketing Data Analysis Performance Indicators Performance Marketing Product Manager

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Education

  • Master Grande Ecole
    NEOMA Business School
    2015

Certifications

Skill set

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