Freelancer profile translated to English.
Back to original languageAbout Bruno
Senior CRM & Marketing Automation Consultant, I have been supporting large accounts (BNP Paribas, Saint-Gobain, Intermarché, Webedia, Airbus, etc.) for over 8 years in the design and optimization of their relational programs.
Rare dual profile:
- former front-end developer / responsive HTML email integrator (campaigns, newsletters, modular templates);
- former Key / Senior Account Manager & Customer Success in MarTech SaaS (Actito, SmartFocus, Didomi)
I offer:
- Audit of your CRM / marketing automation ecosystem: data model, segmentation, triggers, pressure, deliverability.
- Design or redesign of omnichannel customer journeys (onboarding, post-purchase, loyalty, reactivation, anti-churn).
- Creation of high-performing and accessible emails, aligned with your brand identity.
- Implementation of continuous improvement loops: A/B tests, dashboards, business reviews focused on usage, revenue, and churn.
- Coordination of stakeholders (marketing, data, DPO, IT)
Examples of results:
- BNP Private Bank: redesign of the data model and a "conversational" bank → +15,000 ultra-personalized emails, +15% more customers reached, better advisor efficiency.
- Real estate: 360° customer view and unified multi-source data flow → activation of multi-channel campaigns (email, SMS, push) and end of data silos between business units.
- Car manufacturer: 35 multi-channel scenarios focused on workshop services → +35% appointments (first visit, tire change, etc.) with production in 8 weeks.
- Retail / Mass distribution: complete CRM system (1st party data, surveys, gamification) → significant improvement in the operational efficiency of marketing teams and perception of a brand "close to its customers".
I work in French or English, as a true "sparring partner" for CRM / marketing teams to maximize the business value of each customer journey.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Portuguese
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- DidomiKey Account Manager - Privacy & Consent ManagementSOFTWARE PUBLISHINGMarch 2024 - June 2025 (1 year and 3 months)Paris, FrancePortfolio of 70 strategic accounts (media, retail, industry)
- Support for marketing, data & DPO teams on consent, data collection, and CRM activation issues.
- Identification and sale of new use cases (advanced privacy banners, preference center, synchronization with CRM/MA tools).
- Facilitation of business reviews to prioritize CRM projects and align CMO / CDO / DPO.
- ActitoSenior Account Manager – Team Lead – Marketing AutomationSOFTWARE PUBLISHINGSeptember 2019 - March 2024 (4 years and 6 months)Paris, FrancePortfolio of large accounts including BNP Paribas and Saint-Gobain groups:
- Scoping and deployment of complete CRM programs: marketing data model, multi-channel scenarios, personalization.
- Facilitation of workshops with CRM / digital teams to design and optimize customer journeys (banking, retail, construction).
- Establishment of regular steering committees: campaign performance, roadmap, decision-making.
Results:BNP Private Bank: redesign of the customer data model and implementation of a "conversational" bank→ +15,000 ultra-personalized emails sent, +15% more customers reached, improved efficiency of internal teams (real-time opportunity reporting to advisors).Real estate player: complete customer lifecycle orchestration via a 360° view→ implementation of a unified multi-source data flow and a multi-table data model to break down data silos and activate multi-channel campaigns (email, SMS, push).Car manufacturer: design and deployment of 35 multi-channel scenarios (call center, personalized SMS, reminder emails), with activation of the first scenarios in 8 weeks and training of marketing teams (2 x ½ day) to make them autonomous→ +35% appointments (first service, tire change, etc.), strengthened customer relationships.Retail - Mass distribution: implementation of a complete CRM system (data synchronization, web forms, 1st party data collection scenarios, surveys, gamification)→ clear improvement in the operational efficiency of marketing teams and positioning of the brand as "very close to its customers" thanks to feedback and highly personalized communications. - Smartfocus - EmailvisionCSM - CRM and Emailing PlatformSOFTWARE PUBLISHINGSeptember 2016 - August 2019 (2 years and 11 months)Paris, FranceClient portfolio: Airbus, Biomérieux, Beauté Privée, Coyote, Logic-Immo, etc.
- Support for CRM / customer marketing teams in platform utilization: automated scenarios, targeting, email/SMS campaigns.
- Design and monitoring of performance-oriented business reviews for customer journeys (engagement, traffic, revenue).
- Coordination with internal technical teams for incident resolution, data model evolution, and new use case activation.
- Deliverability expertise: monitoring open/spam/bounce rates, recommendations on routing and database cleaning, implementation of best practices (authentication, content, pressure), and interface with technical teams to address IP or domain reputation issues.
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Education
- Master's Degree in Digital StrategyINSEEC2016E-commerce et droit du e-commerce, e-réputation, gestion financière d’un projet, gestion de projet digital (scrum), brand content, SEO, CRM, media planning, management.
Certifications
- EU General Data Protection Regulation FoundationIBITG2018