Freelancer profile translated to English.

Description

With 10 years of experience within luxury brands and houses (Cartier, Van Cleef & Arpels, Franck Sorbier...) as well as in communication and design agencies (Mazarine, Carré Noir, TBWA...), I have developed real expertise in the luxury sector with a clear interest in the Brand, its expression, brand touchpoints, visual identity management...

Driven by creation, know-how, and commercial challenges, global communication and marketing have been the best vectors for me to generate bridges between my aspirations.

A background that allows me today to manage and lead 360° brand projects in the luxury, craftsmanship/art trades, and culture sectors... and to have a structured and global vision with a real appreciation for new technologies.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Franck Sorbier Haute Couture
Senior Consultant Image & Production Coordination
LUXURY GOODS
April 2020 - Today (6 years and 2 months)
Paris, France
Redesign and production of the francksorbier.fr website (brand content, video content, ...) and the fondsdedotationsorbier.com website. Consulting and management of the Franck Sorbier Haute Couture Winter 2020/2021 season “Il Medico della Peste”
Production direction “Il Medico della Peste” - Revelation. Management of filming and teams. Coordination of the films “Behind the Scene Prelude”, “Behind the Scene Revelation”
Event management September 21st at Cnam (PR, press, client, partners)
Development and transformation: management of programming and broadcaster relations: Nice, Bordeaux, Venice, International Fashion Festival (ASVOFF - Diane Pernet) ...
Corporate Strategy Communication Strategy Positioning Strategy Brand Content Consulting Production Event Management
AROP - Fedora
Senior Strategy Consultant
CULTURE
July 2020 - Today (5 years and 11 months)
Paris, France
Support and consulting for deployment and focus on FEDORA fundamentals for an identified and expert media target
Consulting Design Communication Strategy Editorial Strategy Press Relations
Mazarine
Senior Consultant & Account Director - New Biz & Brand Strategy
LUXURY GOODS
January 2020 - March 2020 (3 months)
Paris, France
Senior Consultant & Account Director - New Biz & Brand Strategy
Brand strategy & brand platform, naming, visual identity creation. Trend & market analysis, audits, 360° strategies & recommendations. Management of sales and creative teams. Budget & supplier management.
Market Research Strategic Planning Marketing Research Positioning Strategy Editorial Strategy Sales Strategy Communication Strategy

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Bachelor's Degree in Digital Communication
ISCOM Paris
2010
Communication digitale et multimédia
International Business Master 1
American Intercontinental university of London
2011
International business, communication & marketing

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Bruno Le Page

Consultant Image & Brand Strategies

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