Bruno Fontana

• ● Portfolio Ownership: Solely accountable for the growth strategy of a high value portfolio of Marketing Agencies for the PT market, directly influencing significant annual ad spend.

• ● Strategic Engineering: Spearheaded the restructuring of agency account hierarchies by moving clients from legacy setups to modern consolidated structures including PMax and Broad Match, resulting in a consistent uplift in conversions.

• ● Revenue Acceleration: Identified and unlocked growth blockers in agency pipelines to successfully drive a high percentage of Quarter over Quarter revenue increase.

• ● Relationship Recovery: Successfully regained trust from legacy marketing agencies by serving as a high level strategic bridge to Google and resolving long standing friction points to establish a collaborative partnership model.

• ● Monetization Strategy: Managed a roster of Creators, devising data backed content strategies that increased Watch Time and directly impacted RPM revenue.

• ● Data Driven Coaching: Translated complex algorithm updates into actionable content roadmaps, helping partners navigate volatility and sustain viewer retention during platform shifts.

• ● Feature Adoption: Pioneered the adoption of new monetization features including Shorts and Memberships within my cohort, outperforming team adoption targets.

• ● New Business Acquisition: Spearheaded outbound outreach strategies to acquire net new advertisers and educated brands on the unique Reddit community first ad ecosystem.

• ● Client Retention: Deepened relationships with high churn risk clients by rebuilding their campaign architecture to align with community intent, securing a high retention rate.

• ● Market Education: Translated Reddit niche audience data into business cases for advertisers, successfully converting skepticism into pilot budgets.