Bruno Ferreira

Within Foodomarket, I led the complete redesign of the marketplace as a Senior Product Designer, working closely with three Product Managers to optimize the user experience and strengthen the visual consistency of the platform.

Design System & Branding:Creation and implementation of a complete design system, including documentation of UI components, design principles, and usage guidelines, allowing to accelerate development and ensure visual consistency across the platform.

Marketplace Redesign:Complete redesign of key user journeys, from the homepage to checkout, including the comparator and shopping lists, optimizing the shopping experience and facilitating user decision-making.

UX Research & Prototyping:Conducting in-depth user studies and creating interactive prototypes to validate new concepts, particularly on the cart and checkout, resulting in a significant improvement in the conversion rate.

Back Office & Optimization:Development of finance-oriented back office interfaces, simplifying the daily management of operations and improving the efficiency of internal teams.

This global approach, combining design system, user research, and continuous iterations, has created a coherent and efficient user experience, while establishing a solid foundation for future platform evolutions.

Integrated within the Digital Hub of Mobilize Financial Services, I am involved in optimizing customer journeys related to online financial products and services (credit granting, offer management, appointment requests, etc.). The objective is to increase the conversion rate and improve customer satisfaction in a digitized banking environment.

Initial Analysis & UX Diagnostics:Conducting UX audits to detect friction points, mapping existing journeys to identify obstacles to conversion.

Collecting quantitative & qualitative data: Creating user questionnaires, analyzing data (Google Analytics, Contentsquare) to identify levers for improvement.

Implementing structured A/B tests (via Kameleoon), iterating Figma mockups, regular user tests to validate adjustments.

Results: Adoption of a continuous improvement approach, allowing iterative adjustments to the journey. Initial feedback shows a reduction in the abandonment rate at certain key stages, and a measurable improvement in the overall conversion rate on the tested offers.

User-centered approach, short iteration cycles, prototyping tools (Figma), advanced analysis tools (Contentsquare, Google Analytics), agile management (Jira).

In a B2B SaaS context, I contributed to the conceptualization of a cash management and monitoring tool. Working with a Product Manager, front/back developers, and business stakeholders, I ensured the first iteration of this new digital tool, designed to simplify financial visualization and management.

User Research & Co-design Workshops:Qualitative interviews, workshops with the product team and stakeholders to define functional needs, navigation, and success KPIs.

Creation of detailed userflows, low-fidelity wireframes iterated to high-fidelity UI mockups. Design of a clear, structured interface, highlighting dashboards, graphs, and analysis tools.

Creation of test scenarios, facilitation of user sessions (Maze, Figjam), interactive prototyping (Figma, Framer) to validate hypotheses and ensure optimal ergonomics.

Deployment of an operational MVP, allowing users to significantly reduce the time spent on cash monitoring (positive feedback on the clarity and speed of access to data). Establishment of a solid design base promoting future incremental improvements.

Agile methodology (scrum), Jira, Confluence, Notion, Figma, Figjam, Miro, Maze.