Bruno Duyts

Client:SHO / Med Food Lab, an innovative brand of premium culinary aids (concentrated and fermented culinary bases) for chefs and food service professionals.

Objective:Design an impactful A5 double-sided flyer to present the product range, highlight their unique benefits (intense Umami, 100% natural), and illustrate concrete use cases in the kitchen.

Design & Layout:Graphic creation of the A5 double-sided material, ideal for B2B commercial outreach and professional distribution.

Artistic Direction & Identity:Strict alignment and adherence to the existing graphic charter (use of institutional fonts, integration of the brand block and an iconic textured orange color code).

Editorial Engineering & Structuring:Information hierarchy to ensure smooth reading ("Benefits" section on the front, numbered "Recipe Applications" section on the back).

Final Deliverables:Native and editable source files, configured to facilitate the deployment of future linguistic variations.

Front – Impact & Promise:Showcase the product through strong visual treatment. Integration of macro visuals featuring raw ingredients (cereals, legumes) to support the "100% natural" promise. Clear highlighting of key performance arguments (salt reduction, no additives) to appeal to a demanding chef audience.

Back– Demonstration by Example: Scenography of 3 major culinary applications (Paella, Hamburguesa, Gazpacho) demonstrating the versatility of light and dark bases. Use of bright, summery photographic treatment to evoke emotion and inspiration ("A summer full of flavor").

I had the pleasure of assisting Royal Gate Investments, a visionary UK-based real estate developer, in creating its complete visual identity.

The goal?To translate their commitment to architectural excellence and sustainability through a sleek and prestigious design.

Logotype:A symbol of elegance and solidity.

Graphic Charter:A coherent visual universe to affirm their high-end positioning.

A4 Brochure (12 pages):An editorial piece designed to showcase their exceptional residential and commercial projects.

At Royal Gate, every project must combine functionality and aesthetics. It is this same rigor that I applied to their brand image.

- Creation of a Banner Pack for Media Operators (SFR, Orange & Bouygues)

- Design and development of banners (Skin, Mailing, Newsletters...) for contests, partnerships, etc.

Ex: 2018 World Cup, "High Power" movie, Le Slip Français...