Freelancer profile translated to English.
Back to original languageAbout Brunel
Hello!
With a background in webmastering, I spent 13 years in Relationship Marketing within a French hotel group - Accor, to be precise.
These years of experience have given me expertise in implementing marketing communications and in customer vision.
Because today, the image of a product, brand, or company is crucial for business development, customer loyalty, and competitive presence, I help you study and propose a dedicated solution tailored to your needs.
An expert in the emailing lever, I support my clients with CRM needs: targeted marketing campaigns, based on defined segments, across different communication channels (emails, SMS, push notifications...)
Up to performance tracking to measure the effectiveness of campaigns and actions taken. My ROI-driven approach allows me to evaluate the effectiveness of marketing initiatives and identify areas for improvement.
The goal is to provide a consistent and personalized experience across all touchpoints.
Particularly proficient with Adobe & Pardot tools.
⦿ Services offered:
⊙ Brand identity study (graphic charter, logo..)
⊙ Custom website creation (WordPress)
⊙ SEO Referencing
⊙ Emailing
⊙ Digital / Print creative
⊙ Social media management
⦿ Complementary skills:
⊙ Mockup / Templating
⊙ Visual identity
⊙ Graphic charter
⊙ Logo / Illustration creation
⊙ PowerPoint presentations
⊙ Posters / flyers / menus
⊙ Brochures / leaflets / business cards
My clients appreciate my availability, my commitment, and especially my seriousness!
Looking forward to hearing from you and discussing your project,
See you soon!
Laetitia Brunel
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 30km)
Experience
- Bouygues ImmobilierFreelance - CRM - Acquisition / Emailing / DisplayREAL ESTATEDecember 2022 - Today (3 years and 6 months)Issy-les-Moulineaux, FranceDefinition of media plans with performance and awareness objectives for the various national agencies of Bouygues Immobilier and ROI monitoring.Levers: Display, Emailing, SMS, Lead Purchases- Implementation of regional media plans- Cross-functional coordination between the media agency Publicis and the group's various regions- Management of the Bouygues Immobilier prospect base- Monitoring and integration of new partners- UX/UI recommendations on emailing templates, banners, landing pages...- Monitoring and analysis of marketing campaign performance- Monitoring of regional budgetsAnalysis of acquisition campaign performance and market elements:- Creation of dynamic analysis dashboards to facilitate performance indicator monitoring- Production of analyses & reports (quarterly / semi-annual / annual)- Monitoring and optimization of partner performance on real estate portals (Se Loger, Le Bon Coin, Figaro Immo...)
- Plum AssistFreelance - CRM - Email CampaignsARCHITECTURE AND URBAN PLANNINGAugust 2022 - August 2022 (1 month)Morainvilliers, FranceCRM - EMAILING- Conception, template creation,- Campaign management and personalization- Content writing- Emailing routing: targeting, segmentation
- Sensey MotionFreelance - Graphic Identity & Website CreationHEALTH AND WELLNESSJuly 2022 - July 2022 (1 month)Noisy-le-Roi, FranceWEB:- Graphic identity creation- Website design using WordPress- Responsive Design- Natural referencingSOCIAL MEDIA- Instagram account redesign (bio work, creation of new post templates according to new graphic charter, iconographic redesign)- Editorial calendar setup
Recommendations
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Education
- Web Integrator DeveloperIFOCOP2007Identifier les spécifications fonctionnelles et techniques de la commande et déterminer les choix techniques Etudier la structure d’un site, son arborescence ainsi que ses fonctionnalités pour concevoir des wireframes Développer des interfaces web responsive statiques et interactives Personnalisation des interfaces web avec un système type CMS / Framework Produire un code en intégrant les contraintes algorithmiques des moteurs de recherche Veiller à l’accessibilité du site Créer des interfaces en conformité avec les recommandations et normes Mettre un site en ligne sur une adresse url sécurisée Modéliser les données en utilisant une méthode adéquate Créer, manipuler et administrer une base de données relationnelle Elaborer et développer du code-source Développer un backoffice complet Vérifier son état de fonctionnement et son intégrité en ligne, et assurer les mises à jour Mettre en œuvre un plan de maintenance informatique