Bruna Valença

I collaborated with GE Beauty on the creation of audiovisual content for the brand, developing a comprehensive project focused on storytelling and visual aesthetics. I was responsible for creative direction, script development, photography, video production, and final editing, ensuring visual and narrative coherence across all assets.

The objective was to create engaging content aligned with the brand's identity, optimized for social media and digital communication, combining a refined aesthetic with an authentic and contemporary approach.

I participated in YSL's global Mother's Day campaign as director, scriptwriter, and editor, leading the project's creative vision from concept to final delivery. I was responsible for developing the narrative, the campaign's emotional tone, and the final editing, ensuring a coherent, elegant, and impactful result aligned with the brand's global identity.

The campaign focused on celebrating motherhood through an intimate and emotional approach, translating YSL's values into a visual language capable of connecting with international audiences.

For over 10 years, I worked with the Brazilian restaurant Nez Bistro as Social Media Manager and Community Manager, responsible for the comprehensive management of its digital presence.

My work included content strategy, editorial calendar planning and execution, copywriting, daily social media management, community interaction, responding to messages and comments, as well as analyzing metrics and insights to optimize profile performance.

Additionally, I developed my own visual content for the brand, integrating photography and video to reinforce its identity, communicate values, and strengthen the relationship with the audience. The goal was to build a solid, close, and loyal community, aligned with the restaurant's positioning and its evolution over the years.