Bruna Desjardins

I help pharmaceutical companies turn their strategy into commercial success, through an approach inspired by the field and taking data into account.

🔹 Impactful strategy based on fine market analysis and field insights for a 360° view of:

• The pathological environment and its ecosystem,

• The patient journey and its friction points,

• Competitive dynamics and opportunities,

• Market potential and growth drivers.

🔹 Targeted operational deployment, from strategy to the creation of concrete tools:

• Fine segmentation of prescribers and adoption scale,

• Omnichannel activation with key messages, timing, and associated KPIs,

• Cross-functional plan aligned with medical, commercial, and market access objectives,

• Financial vision integrating budget and sales forecasts,

• Writing and deployment of promotional tools adapted to field needs.

🔹 Excellence in execution and field engagement for successful adoption:

• Effective deployment of tools to sales forces,

• Strategic KOL targeting and engagement,

• Presentation and buy-in at seminars,

• Direct impact on sector action plans,

• Refined piloting of forecasts and incentives.

With 12 years of experience in marketing, sales, and medical affairs, I bring unique expertise and a pragmatic approach, from strategic vision to field execution and the creation of operational tools, ensuring a measurable and sustainable impact.