Freelancer profile translated to English.

Description

Social Ads & SEA Performance Expert | I reduce your CPA and maximize your ROI

Certified consultant (Meta, CXL) with 3+ years of experience, I support e-commerce and D2C brands in their profitable growth. I don't just manage your campaigns; I design tailor-made acquisition strategies that turn your advertising budget into tangible business results.

Why collaborate with me?

🚀 Guaranteed results: Notably, I achieved a -94% reduction in Cost Per Acquisition (from €3.5 to €0.20) and generated +300% monthly growth for an e-commerce client.

🎯 Full-funnel expertise: From audit to execution, I master the entire spectrum: Social Ads Strategy (Meta, TikTok, LinkedIn) & SEA (Google Ads), GA4/GTM analysis, conversion optimization (CRO), and data-driven reporting.

💡 Strategic partner: I become an extension of your team. My goal is to empower you with clear dashboards and actionable recommendations to sustain your performance.

Your next step towards high-performance acquisition?

Let's discuss your goals during a brief discovery call. Let's explore how we can scale your campaigns while preserving your profitability.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

HT MARK
Performance Marketing Specialist – remote
E-COMMERCE
March 2019 - February 2022 (2 years and 11 months)
Vancouver, Canada
Supporting e-commerce brands to improve acquisition efficiency, profitability, and data reliability.

Key Results:

-94% Cost Per Acquisition (from €3.5 to €0.20) through targeting and creative optimization.

+300% monthly revenue growth via a full-funnel paid media strategy.

Leads volume multiplied by 10 while maintaining strong unit economics.

+22% conversion rate through CRO & UX optimizations.

-34% cart abandonment after analyzing friction points and adding trust signals.

Daily reporting time reduced from 2-3h to <10 min thanks to automated dashboards.

Main Missions:

Paid media strategy and execution (Meta Ads, Google Ads).

Content strategy and social media marketing.

Budget allocation and ROAS optimization.

GA4 & GTM implementation (events, e-commerce, conversion funnels).

Attribution and performance storytelling analysis.

CRO audits and A/B testing strategy.

Reporting and analysis for management.
GA4 Looker Studio Google Tag Manager Reporting Attribution
L&M Boutique
Senior Acquisition and Growth Strategist – Consultancy
January 2022 - Today (4 years and 5 months)
Leading growth strategy, paid media acquisition, and profitability for a D2C brand.
• •Comprehensive management of paid campaigns: Design, execution, and optimization of strategies on Google Ads (Search, Display, Shopping, Video) and Meta Ads leading to +300% monthly revenue growth and a 94% reduction in acquisition cost.
• •Performance analysis & client reporting: KPI monitoring, data analysis via GA4 and Looker Studio, and presentation of clear reports with strategic recommendations. Automation of lead qualification processes.
• •Customer journey optimization (CRO): Audit and funnel improvement via A/B testing and heuristic evaluation (CXL framework), increasing conversion rate by 100% and reducing cart abandonment by 34%.
• •Budget management & financial modeling: Allocation and optimization of media budget based on unit economics, enabling a tenfold increase in lead volume while maintaining margins.
• •Collaboration & leadership: Project management of automation (Google Apps Script) and collaboration with creative teams for high-performing content development, generating +4,000 organic subscribers.
Paid Social Media Sales Funnel Growth Strategy Conversion Rate Optimization (CRO) Paid Media Strategy