Freelancer profile translated to English.

Description

I bring marketing from strategy to implementation: measurable, structured, and with real AI expertise.

Many companies have good marketing on paper – but it falters in strategy, capacity, or the bridge between concept and implementation. That's exactly where I come in.

I am an external marketing strategist with 7+ years of in-house experience in B2B and B2C. I think strategically and get hands-on operationally – no either/or. Project-based, flexible, and without a long ramp-up.

What I take on:

Brand strategy & positioning
Campaigns & content
Project management & agency steering
AI workflows that make teams immediately faster

My biggest project to date: a complete rebranding, awarded the German Brand Award 2025.

I work remotely and on-site in NRW, for companies that finally want to truly implement marketing, and for agencies that need project-based support.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Duisburg (up to 50km)

Caramba GmbH
Brand & Product Marketing Manager
January 2024 - August 2025 (1 year and 7 months)
Project management: Rebranding, development of brand story and implementation of new CI/CD
Development and coordination of the holistic marketing and communication strategy (B2B & B2C)
Conception, detailed planning and independent execution of trade fair appearances
Budget management and monitoring of all marketing expenses, with factual invoice verification
Competitor analysis and market observation for strategic positioning
Steering and coordination of external agencies as well as ensuring the quality of marketing projects
Project management for the development of a new corporate website
Introduction of Google Ads as a pilot project
Project Management Campaign Development Event Management Marketing Strategy Content Marketing
Kein Unternehmen
World Trip
September 2022 - March 2023 (6 months)
Understanding of global diversity, intercultural communication and
Expansion of language skills
Development of budgeting, planning, and adaptability skills, improvising and demonstrating resilience
Self-Management Budget Planning Adaptability
Westag AG,
Product Manager
September 2021 - September 2022 (1 year)
Rheda-Wiedenbrück, NW, Germany
Management and further development of the product portfolio for doors and frames
Development of product concepts taking into account customer and market requirements
Planning and coordination of product launches
Coordination and management of special projects