About Brieux
English
Fluent
Spanish
Fluent
French
Native or bilingual
Experience
- LE FIGAROE-business Project ManagerENTERTAINMENT AND LEISURESeptember 2015 - May 2019 (3 years and 8 months)Région de Paris, FranceResponsible for various technical developments on Le Figaro's online store (Figaro Store).- Responsible for improving user experience on purchasing paths- Implementation and monitoring of A/B testing campaigns- Implementation and monitoring of purchase funnel tagging- Implementation of campaigns to recruit new buyers (CRM flow, automation, ...)- Responsible for the product recommendation strategy on the store- Responsible for the integration and monitoring of payment modules on the store- Responsible for the redesign of the Figaro customer area for all subscribers (print and digital) and product buyers
- VICE Media, Inc.Digital Marketing AssistantPUBLISHINGSeptember 2014 - March 2015 (6 months)Paris, FranceManagement of VICE.com, Vice News, Noisey content- Uploading in the CMS- Tag optimizationPromotion of editorial content via social networks and partner sites- Post scheduling- Post writingDevelopment of weekly newsletters (Vice and Noisey)- Targeting definition- Creative development- Email construction
- Universal Music GroupMarketing & Promotion AssistantCULTUREMarch 2013 - September 2013 (6 months)Paris, France- Organization of artist promotion schedules- Participation in the development of marketing strategies for label releases- Management of the upload and availability of music videos for television channels
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Education
- Master in Business Administration (Grande École program) - Digital Marketing SpecializationKEDGE Business School (Bordeaux campus)2015
- Instituto Tecnológico Autónomo de MéxicoDigital Marketing Master's Degree2014