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Brieux BouchenyBB

Brieux Boucheny

Web Technical Project Manager

€450/day
Rennes, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Brieux

Specializing in technical project management, I spent nearly 4 years as an e-commerce project manager within the "digital subscriptions" department at Le Figaro.
Responsible for all technical implementations on the purchasing paths of Le Figaro's online store, I worked on various projects related to all key aspects of online sales, from integrating payment modules, to developing and implementing a tagging plan, and setting up product recommendation modules.
I also worked on more marketing-oriented issues, actively participating in the development of customer engagement strategies through editorial content.

Beyond these technical and marketing skills, these years of experience within such a demanding group, now the French leader in digital media, have allowed me to acquire rigor, a great adaptability, and the ability to quickly gain expertise in completely new subjects.

Eager to learn about digital tools, I am keen to leverage my various skills to serve innovative and ambitious projects.
  • English

    Fluent

  • Spanish

    Fluent

  • French

    Native or bilingual

Can work on-site
Rennes (up to 10km), Dinan (up to 20km)

Experience

  • LE FIGARO
    E-business Project Manager
    ENTERTAINMENT AND LEISURE
    September 2015 - May 2019 (3 years and 8 months)
    Région de Paris, France
    Responsible for various technical developments on Le Figaro's online store (Figaro Store).

    - Responsible for improving user experience on purchasing paths
    - Implementation and monitoring of A/B testing campaigns
    - Implementation and monitoring of purchase funnel tagging
    - Implementation of campaigns to recruit new buyers (CRM flow, automation, ...)
    - Responsible for the product recommendation strategy on the store
    - Responsible for the integration and monitoring of payment modules on the store
    - Responsible for the redesign of the Figaro customer area for all subscribers (print and digital) and product buyers
    ab testing E-commerce Google Analytics Google Tag Manager Technical Project Management CSS HTML Web Project Management
  • VICE Media, Inc.
    Digital Marketing Assistant
    PUBLISHING
    September 2014 - March 2015 (6 months)
    Paris, France
    Management of VICE.com, Vice News, Noisey content
    - Uploading in the CMS
    - Tag optimization

    Promotion of editorial content via social networks and partner sites
    - Post scheduling
    - Post writing

    Development of weekly newsletters (Vice and Noisey)
    - Targeting definition
    - Creative development
    - Email construction
    HTML Facebook Marketing Twitter Marketing Google Analytics Mailchimp
  • Universal Music Group
    Marketing & Promotion Assistant
    CULTURE
    March 2013 - September 2013 (6 months)
    Paris, France
    - Organization of artist promotion schedules
    - Participation in the development of marketing strategies for label releases
    - Management of the upload and availability of music videos for television channels
    Project Management

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Education

  • Master in Business Administration (Grande École program) - Digital Marketing Specialization
    KEDGE Business School (Bordeaux campus)
    2015
  • Instituto Tecnológico Autónomo de México
    Digital Marketing Master's Degree
    2014

Skill set (25)

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