About Wilfried
French
Native or bilingual
English
Fluent
Experience
- PRISMA MEDIATraffic Director / AdopsJanuary 2019 - Today (7 years and 5 months)92230 Gennevilliers, France■ Team management (2 traffic managers, 1 content manager, 1 email integrator, and 1 web developer) ■ Project management: profile collection (web-event, co-registration, sponsoring), customer knowledge (visitor profiling of a site, database cleaning and enrichment), branding ■ Technical referent for the agency on Data issues ■ Search for external partners (technical providers, distributors) and negotiation of services. ■ Support for sales representatives during brief taking (strategic recommendation of deployment methods, remuneration and pricing models) ■ Training on the use of internal tools, our providers' platforms (routers, tracking, adserver, etc.) ■ Pricing of different methods ■ Content to Commerce: Publishing sponsored articles on our sites with the support of various editorial teams and performance monitoring
- PRISMA MEDIATraffic ManagerDecember 2014 - December 2018 (4 years)92230 Gennevilliers, France■ Emailing & Native Ads Newsletter ■ Management of the agency's databases ■ Routing of affiliate campaigns ■ Campaign monitoring and optimization ■ Reporting and performance presentation
- NeocaminoWebmarketing ManagerSeptember 2013 - September 2014 (1 year)Neocamino is a company specializing in inbound marketing that helps small businesses transform their online communication as well as in their stores, so that their natural prospects find them and remain loyal. # Writing blog posts on the theme of webmarketing # Keyword research via Google Adwords # Lead tracking and analysis via Google Analytics # Website optimization (SEO) # Configuration of the Neocamino tool & CRM
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Education
- Master in Management and Law of the Digital Economy, E-CommerceUniversity of Strasbourg2013Master Gestion et droit de l'économie numérique, E-Commerce
- Master of ScienceUniversity of Strasbourg2010Master Science pour l'Ingénieur, Micro Nano Electronique