About Brice
French
Native or bilingual
Experience
- thouyHead of Com/Marketing - Loyalty and Acquisition, Marketplace and AINovember 2024 - Today (1 year and 7 months)3 missions:1- Marketing/Communication Manager2- Customer Marketing Manager: loyalty / acquisition / data:- Participate in the development and implementation of commercial policy- Develop a communication and promotion strategy in collaboration with sales representatives and- Organize promotional and communication actions- Marketplace Management: Amazon, Cdiscount, Metro, Retif- Forecast sales based on statistics and promotional actions- Analyze sales statistics and forecast/actual deviations, identify the most profitable segments, propose loyalty or reactivation actions.- Ensure marketing watch- Develop, implement or improve marketing methods- Develop and improve customer databases and files- Design, (have) produce and update marketing tools: catalogs, price lists, advertising flyers, product sheets, descriptions, sales pitches, etc.- Encourage prospecting: sending mailings, phone follow-ups- Follow sales administration procedures and dashboards- Conduct satisfaction surveys and propose improvements- Instill and stimulate a marketing culture, a customer-oriented service mindset- Set objectives and monitor the results of different operations/campaigns3 - Customer Service / Sales Administration Manager● B2B Customer Service● B2C Customer Service● Order/Consumer Service● Complaint Service● Telephone Prospecting● Traffic Creation● Satisfaction Survey
- EBS GroupeCommunication/Marketing Manager EBS Groupe - Acquisition ManagerMarch 2020 - November 2024 (4 years and 8 months)81100 Castres, FranceEBS Isolation is a major player in energy renovation in France. With 10 agencies, 40 depots, and 350 employees, our staff work across 6 trades. Loft insulation, floor insulation, pipe lagging, installation of wood stoves, pellet stoves, heat pump installation, and boiler replacement. In 2021, EBS Isolation has a projected turnover of €170 million. We are present throughout the national territory. I define and implement the communication policy and projects set by management. I develop and manage a communication and marketing action plan. Optimize and implement the multi-channel communication strategy. Develop prospecting campaigns (Google Ads, Facebook…) and reporting, Manage and control the budget. Negotiate the best prices with our service providers (printers…). Here are some tasks:• Management of websites EBS Energie, EBS Isolation, Symbiote Mouvement, Exagon Habitat, Franklin-EBS...• Brand launch: Tym Scooter and implementation of 360 communication• Social Media Strategy: Social media management...• Community management (customers, prospects), newsletter implementation...• Project management and oversight• Liaison with the public relations agency (TV campaign...)• Team management• On-site reporting for media content creation• Implementation of a digital referencing strategy• Participate in the development and management of trade show follow-up• Internal and external communication• SEO/SEA Acquisition Manager --- ROI and KPI
- Tym' ScooterCommunication Marketing Manager and Acquisition Manager TYM SCOOTERDecember 2021 - Today (4 years and 6 months)• Brand launch: Tym Scooter and implementation of 360 communication• Social Media Strategy: Social media management...• Community management (customers, prospects), newsletter implementation...• Project management and oversight• Liaison with the public relations agency (TV campaign...)• Team management• On-site reporting for media content creation• Implementation of a digital referencing strategy• Participate in the development and management of trade show follow-up• Internal and external communication• SEO/SEA Acquisition Manager --- ROI and KPI
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Education
- Expert SEA, InternetCEGEFOS Numérique Académie2022Expert SEA, Internet
- Community Manager RNCP, Communication et informationYYYOURS Formation2020Community Manager RNCP, Communication et information