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Brice M.BM

Brice M.

Marketing Consultant & AI Automation Expert

€400/day
Castres, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Brice

Brice, 37 years old, 16 years of experience as a marketing and communication manager on 360 online and offline topics: lead gen, acquisition, SEO / SEA, management, e-commerce... Budget management > €1m. Diverse B2B or B2C business sectors: building, energy efficiency, food & wine... in SMEs or large groups (Airbus, Pierre Fabre...).
Soft skills: organized, rigorous, flexible, adaptable, passionate...
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • thouy
    Head of Com/Marketing - Loyalty and Acquisition, Marketplace and AI
    November 2024 - Today (1 year and 7 months)
    3 missions:
    1- Marketing/Communication Manager

    2- Customer Marketing Manager: loyalty / acquisition / data:
    - Participate in the development and implementation of commercial policy
    - Develop a communication and promotion strategy in collaboration with sales representatives and
    - Organize promotional and communication actions
    - Marketplace Management: Amazon, Cdiscount, Metro, Retif
    - Forecast sales based on statistics and promotional actions
    - Analyze sales statistics and forecast/actual deviations, identify the most profitable segments, propose loyalty or reactivation actions.
    - Ensure marketing watch
    - Develop, implement or improve marketing methods
    - Develop and improve customer databases and files
    - Design, (have) produce and update marketing tools: catalogs, price lists, advertising flyers, product sheets, descriptions, sales pitches, etc.
    - Encourage prospecting: sending mailings, phone follow-ups
    - Follow sales administration procedures and dashboards
    - Conduct satisfaction surveys and propose improvements

    - Instill and stimulate a marketing culture, a customer-oriented service mindset
    - Set objectives and monitor the results of different operations/campaigns

    3 - Customer Service / Sales Administration Manager

    ● B2B Customer Service
    ● B2C Customer Service
    ● Order/Consumer Service
    ● Complaint Service
    ● Telephone Prospecting
    ● Traffic Creation
    ● Satisfaction Survey
    Traffic Acquisition E-commerce Webmarketing Strategy Generative AI Marketplace
  • EBS Groupe
    Communication/Marketing Manager EBS Groupe - Acquisition Manager
    March 2020 - November 2024 (4 years and 8 months)
    81100 Castres, France
    EBS Isolation is a major player in energy renovation in France. With 10 agencies, 40 depots, and 350 employees, our staff work across 6 trades. Loft insulation, floor insulation, pipe lagging, installation of wood stoves, pellet stoves, heat pump installation, and boiler replacement. In 2021, EBS Isolation has a projected turnover of €170 million. We are present throughout the national territory. I define and implement the communication policy and projects set by management. I develop and manage a communication and marketing action plan. Optimize and implement the multi-channel communication strategy. Develop prospecting campaigns (Google Ads, Facebook…) and reporting, Manage and control the budget. Negotiate the best prices with our service providers (printers…). Here are some tasks:
    • Management of websites EBS Energie, EBS Isolation, Symbiote Mouvement, Exagon Habitat, Franklin-EBS...
    • Brand launch: Tym Scooter and implementation of 360 communication
    • Social Media Strategy: Social media management...
    • Community management (customers, prospects), newsletter implementation...
    • Project management and oversight
    • Liaison with the public relations agency (TV campaign...)
    • Team management
    • On-site reporting for media content creation
    • Implementation of a digital referencing strategy
    • Participate in the development and management of trade show follow-up
    • Internal and external communication
    • SEO/SEA Acquisition Manager --- ROI and KPI
  • Tym' Scooter
    Communication Marketing Manager and Acquisition Manager TYM SCOOTER
    December 2021 - Today (4 years and 6 months)
    • Brand launch: Tym Scooter and implementation of 360 communication
    • Social Media Strategy: Social media management...
    • Community management (customers, prospects), newsletter implementation...
    • Project management and oversight
    • Liaison with the public relations agency (TV campaign...)
    • Team management
    • On-site reporting for media content creation
    • Implementation of a digital referencing strategy
    • Participate in the development and management of trade show follow-up
    • Internal and external communication
    • SEO/SEA Acquisition Manager --- ROI and KPI

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Education

  • Expert SEA, Internet
    CEGEFOS Numérique Académie
    2022
    Expert SEA, Internet
  • Community Manager RNCP, Communication et information
    YYYOURS Formation
    2020
    Community Manager RNCP, Communication et information

Skill set (20)

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