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Brice M.BM

Brice M.

Expert Marketing - AI, DATA, MARKETPLACE...

€230/day
Castres, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Brice

Brice, 37 years old, 16 years of experience as a marketing and communication manager on 360 online and offline topics: lead gen, acquisition, SEO/SEA, management, e-commerce... Budget management > €1m. Various business sectors in B2B or B2C: building, energy efficiency, food & wine... in SMEs or large groups (Airbus, Pierre Fabre...) Soft skills: organized, rigorous, flexible, adaptable, passionate...
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • thouy
    Head of Com/Marketing - Loyalty and Acquisition, Marketplace and AI
    November 2024 - Today (1 year and 9 months)
    3 missions:
    1- Marketing/Communication Manager

    2- Client Marketing Manager: Loyalty / Acquisition / Data:
    - Participate in the development and implementation of the commercial policy
    - Develop a communication and promotion strategy in collaboration with sales teams
    - Organize promotion and communication actions
    - Marketplace Management: Amazon, Cdiscount, Metro, Retif
    - Forecast sales based on statistics and promotional actions
    - Analyze sales statistics and forecast/actual variances, identify the most profitable segments, propose loyalty or reactivation actions.
    - Ensure marketing watch
    - Develop, implement, or improve marketing methods
    - Develop and improve databases and client files
    - Design, produce, and update marketing tools: catalogs, price lists, advertising flyers, product sheets, descriptions, arguments, etc.
    - Promote prospecting: mailings, phone follow-ups
    - Monitor sales administration procedures and dashboards
    - Conduct satisfaction surveys and propose improvements

    - Instill and stimulate a marketing culture, customer-oriented service
    - Set objectives and monitor the results of various operations/campaigns

    3 - Customer Service & Order Processing Manager

    ● B2B Customer Service
    ● B2C Customer Service
    ● Order / Consumer Service
    ● Complaint Service
    ● Telephone Prospecting
    ● Traffic Generation
    ● Satisfaction Survey
    Traffic Acquisition E-commerce Webmarketing Strategy Generative AI Marketplace
  • EBS Groupe
    Communication/Marketing Manager EBS Groupe - Acquisition Manager
    March 2020 - November 2024 (4 years and 8 months)
    81100 Castres, France
    EBS Isolation is a major player in energy renovation in France. With 10 agencies, 40 depots, and 350 employees, our staff work across 6 trades. Loft insulation, floor insulation, lagging, installation of wood stoves, pellet stoves, heat pumps, and boiler replacement. In 2021, EBS Isolation has a projected turnover of €170 million. We are present throughout the national territory. I define and implement the communication policy and projects set by management. I develop and manage a communication and marketing action plan. Optimize and implement the multichannel communication strategy. Develop prospecting campaigns (Google Ads, Facebook…) and reporting, Manage and control the budget. Negotiate the best prices with our service providers (printers…). Here are some tasks:
    • Management of EBS Energie, EBS Isolation, Symbiote Mouvement, Exagon Habitat, Franklin-EBS websites...
    • Brand Launch: Tym Scooter and implementation of 360 communication
    • Social Media Strategy: Management of social networks...
    • Community Management (clients, prospects), implementation of newsletters...
    • Project management and piloting
    • Liaison with the public relations agency (TV campaigns...)
    • Team Management
    • Field reporting for media content creation
    • Implementation of a digital referencing strategy
    • Participate in the development and management of professional trade show follow-up
    • Internal and external communication
    • SEO/SEA Acquisition Manager --- ROI and KPI
  • Tym' Scooter
    Communication Marketing Manager and Acquisition Manager TYM SCOOTER
    December 2021 - Today (4 years and 8 months)
    • Brand Launch: Tym Scooter and implementation of 360 communication
    • Social Media Strategy: Management of social networks...
    • Community Management (clients, prospects), implementation of newsletters...
    • Project management and piloting
    • Liaison with the public relations agency (TV campaigns...)
    • Team Management
    • Field reporting for media content creation
    • Implementation of a digital referencing strategy
    • Participate in the development and management of professional trade show follow-up
    • Internal and external communication
    • SEO/SEA Acquisition Manager --- ROI and KPI

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Education

  • Expert SEA, Internet
    CEGEFOS Numérique Académie
    2022
    Expert SEA, Internet
  • Community Manager RNCP, Communication et information
    YYYOURS Formation
    2020
    Community Manager RNCP, Communication et information

Skill set

Categories