Freelancer profile translated to English.
Back to original languageAbout Brice
I have always been drawn to **understanding user behaviors and journeys**: why a user understands, hesitates, or abandons, and how to make the experience simpler, smoother, and more engaging without overcomplicating it.
Over the years, I have specialized in structuring and optimizing user journeys, observing that many projects fail not due to a lack of ideas, but because of alack of clarity on the problems users are truly trying to solve.
Today, I work as aProduct Designer UX/UIto transform an idea or business need into a tangible product experience: analysis and **creation of user journeys**, audit of existing journeys, design of key screens, and definition of a coherent UX/UI logic.
My approach combines user journey creation, understanding user behavior, and rapid iteration to create understandable and effective products, whether it's an MVP, a mobile or web application, or a strategic feature.
My goal is simple: make the product obvious to understand,justify the effortrequired at each step, and enable the user to make an informed decision.
Depending on the context, my intervention can focus on creating new user journeys or on analyzing and optimizing existing ones to identify friction points, clarify the user experience, and improve the overall effectiveness of the product.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LeboncoinUX Analysis — Justifying user effort before engagement (Leboncoin case)DIGITAL AND ITDecember 2025 - December 2025Paris, FranceIndependent analysis of Leboncoin's ad posting journey, conducted personally.The objective was not to propose a redesign, but to analyze the journey through the key questions a user asks before committing:• Is it suitable for my needs?• Will it sell?• Is it worth my time?Each screen is analyzed based on its ability to justify the effort required and reinforce the perceived value proposition for the user.This work illustrates my method of structuring and analyzing user journeys starting from real user psychology rather than screens or steps.
- LuigiProduct Designer – From idea to product (UX, user journey, screens)CIVIL ENGINEERINGOctober 2025 - November 2025 (1 month)Paris, FranceDesigning a digital user journey for real-time intervention management
Problem
How to design a fluid customer journey that allows:- a user to submit an urgent request simply,
- a tradesperson to understand and accept/reject an intervention quickly,
- while ensuring clarity, prioritization, and effective decision-making for both parties.
Intervention
- Structuring the end-to-end user journey (client & tradesperson side)
- Defining key decision points (request, matching, acceptance)
- Designing key screens focused on speed of action, readability, and friction reduction
- Considering operational constraints (urgency, availability, service areas)
Result
- Structured and fluid customer journey for real-time intervention management
- Clear, testable, and usable product vision for technical teams
- Solid foundation for an MVP or phased rollout
- TripIAFounder & Product DesignerTRAVEL AND TOURISMFebruary 2023 - December 2024 (1 year and 10 months)Paris, France
Problem
**How to design a clear and engaging user journey that:- inspires the user,
- allows for simple travel request formulation,
- offers relevant recommendations without cognitive overload,
- and supports the entire travel planning process.
Intervention
- Structuring the complete user journey (inspiration, request, recommendations, planning)
- UX design focused on simplicity, clarity, and cognitive effort reduction
- Design of key screens and UX/UI prototypes on Figma to materialize and test the experience
- Defining a product logic integrating personalized recommendations via AI
- Creation of the project's visual identity (logo, UI, graphic universe)
- Collaboration with external partners (e.g., Smartbox) to prepare for scaling
Result
- Fluid and structured user journey, from initial idea to practical use
- Understandable and actionable experience, facilitating decision-making
- Complete, testable, and usable product vision for an MVP or phased scaling
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Education
- Web DeveloperLe Wagon2023
- Master in Financial MarketsIPAG2019
Certifications
- PSPO IPMP2021