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Brice LaquerbeBL

Brice Laquerbe

B2B Growth Marketing & Lead Generation Specialist

€550/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Brice

9 years ago, I left university with a history degree to dive into digital marketing in Lyon. A bold choice, not an obvious transition... but what a great idea!

Once graduated, I chose the "hard knocks" training route in companies that offered incredible, almost crazy challenges for a novice. The key to success was meeting excellent mentors each time, whom I will always remember. Different methods, but each year spent with them brought me two years of experience.
In 7 years, I worked for 3 companies and experienced 3 "hyper peak moments" in a company's life:

Empirik: The creation of an agency starting with 4 people where I began as the only intern before signing my first permanent contract. A few years later, we were triple the size and had more and more clients. Here, I learned rigor and a taste for analysis and data.
Wellpack: I participated in a 360° turnaround of the business and product and am proud to see that the company is now a leader in its new market. There, I was able to combine my marketing skills with commercial expertise, allowing me to see further in my actions. My curiosity was satisfied by the opportunity to be responsible and orchestrate each new project.
Quable: Hyper-growth, scalability, and participation in a successful funding round. Brain working at 100 mph! I was challenged on all fronts and loved it! Here, I was able to develop more technical marketing focused on growth and process automation.

And now?

I want to share my drive for challenges with other companies.

I've already had the pleasure of successfully completing several projects as a freelancer. Acquisition strategy, SEO, SEA, Social Ads, Lead generation, Marketing automation, CRM... if you have challenges in these areas, I would be delighted to help!
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Basic

Remote only
Primarily works remotely

Experience

  • Target2Sell
    Inbound Marketing Strategy, Web Content, Marketing Automation
    SOFTWARE PUBLISHING
    December 2020 - Today (5 years and 6 months)
    - Proposal and implementation of "from scratch" Inbound Marketing
    - Definition of the editorial calendar
    - Support for teams on HubSpot Marketing
    - Social selling - content strategy on LinkedIn
    - Building a qualified LinkedIn network based on personas
    - Lead nurturing
    - Lead scoring
    - Cleaning and segmentation of prospect databases
    - Support for sales teams on CRM best practices
    - Sales / Marketing alignment
    - Website evolution for lead capture (Lead Generation)
    Inbound marketing marketing automation Génération de leads lead generation lead nurturing CRM hubspot
  • Look&Fin
    Lead Generation & Growth Marketing Strategy Consulting
    BANKING AND INSURANCE
    June 2020 - Today (6 years)
    - Creation of a Fintech-oriented lead generation tool
    - Support for teams in improving growth marketing processes
    - Development of recommendations for a multi-touchpoint strategy (LinkedIn, emailing, ...)
    Génération de leads Growth hacking Email marketing
  • quitoque
    B2B Growth Hacking & Lead Generation
    AGRICULTURE
    May 2020 - Today (6 years and 1 month)
    - Launching B2B Lead Generation actions
    - Outreach campaigns (email marketing, LinkedIn drip)
    - Support for landing page creation
    - CRM automation
    - LinkedIn Ads: visual creation, setup/targeting, campaign optimization and monitoring
    - Creation of SEO-optimized content
    Génération de leads Emailing Growth hacking

Recommendations

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HC
FU
+1
Former user and 3 other people have recommended Brice

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Education

  • DEUG d'Histoire
    Université de Rouen
    2009
  • Licence d'Histoire
    Karl Franzens Universität - Graz (Erasmus Autriche)
    2010

Certifications

Skill set

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