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Brice ImeleBI

Brice Imele

Google Ads - Lead Acquisition Specialist

€350/day
Lyon 9e Arrondissement, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Brice

With over 8 years of experience in Webmarketing, I now help companies optimize their revenue through lead generation. Expert in Google Ads, I also master Facebook Ads, Bing Ads, Amazon, and LinkedIn.

My strategy is extremely simple:

Study of the product or service:
What do you offer and what do you want to communicate about?
Knowledge of the product or service is at the heart of the issue because it defines how we address the customer. You don't look for a gym for back-to-school the same way you look for a plumber. Use the right message and the right platform for the right customer.

Audit of the existing situation:
Are you already communicating online but it's not effective? No problem, that's what audits are for. I will help you diagnose your current communication campaign. Are your messages optimized? Are you communicating on the right platforms? Is your communication aligned with your objectives?

Definition of your objectives:
What is your current objective?
- You are in the startup phase and want to make your brand known as much as possible
- Your business is established but you want to generate sales in another way and increase your revenue
- You are already communicating online but are not profitable and want to increase your ROI
- You want to generate leads
Each company communicates for its own specific reason.

Implementation of campaigns & performance monitoring:
Only after going through the previous steps will we implement the campaigns you need and define together the KPIs to focus on.


What tools do I use daily?
Beyond acquisition platforms, I am a fan of AI technologies. Creating advertising images, writing articles, or automating your email strategies. I leverage AI to optimize your communication as much as possible.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Mister Auto
    Traffic Manager
    AUTOMOBILE
    May 2016 - June 2017 (1 year)
    Lyon, France
    Management of paid referencing for Mister-Auto UK, Irish, and Portuguese sites, including:
    - Bid management via Google AdWords, Bing, and Marin Software, respecting budgets and deadlines
    - Ad creation and keyword selection in line with the current strategy
    - Optimization of existing campaigns
    - Account restructuring
    - Identification of key KPIs
    - Implementation of manual and automated tracking
    - Information monitoring on natural and paid referencing techniques
  • Google Ads
    Google Ads Expert
    TELECOMMUNICATIONS
    January 2018 - May 2019 (1 year and 4 months)
    Barcelone, Spain
    AdWords specialist responsible for managing Google AdWords clients.
    - Creation of AdWords campaigns across Google AdWords' various channels: Search Network, Display, YouTube & App
    - Client relations with AdWords account monitoring
    - Optimization of client accounts based on their objectives: ROI, brand awareness, leads
    - Analysis of results on Google Analytics
    - Tag implementation via Google Tag Manager
    Google AdWords AdWords Training Google Analytics Google Tag Manager

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Education

  • Professional License in Digital Communication
    Université Lyon 2
    2014
    Contenu de la formation : - Gestion de projets - Base de développement web (HTML, CSS, Javascript, PHP) - Référencement (naturel et payant) - Gestion de projet - Administration de site sur Wordpress

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