Freelancer profile translated to English.
Back to original languageAbout Briag
I have been a traffic manager and digital strategy consultant since 2017.
I have supported various types of companies, from international groups to SMEs/VSEs. I have had the opportunity to work in diverse sectors:
- Retail
- Tourism
- Real Estate
- Geophysics
in France and abroad.
My mission? I help you find new prospects and increase your revenue through various channels (Google Ads / Bing Ads / Facebook Ads / LinkedIn Ads / Tiktok ads / Pinterest ads).
To do this, I will help you to:
- Define a multi-channel acquisition strategy
- Define a marketing conversion funnel
- Increase your brand awareness and website traffic by managing acquisition campaigns
campaigns
- Increase sales through retargeting ads
- Improve your conversion rate: by optimizing your website
- Monitor performance through KPI analysis
Tools mastered:
- Search Marketing: Google Ads, Google Shopping, Bing Ads, Kenshoo
- Social Media: Facebook Ads, Instagram Ads, Linkedin Ads, Tiktok ads and Pinterest ads
- Analytics: Google Analytics, Google Data Studio, Supermetrics
- SEO: Google Search Console, Google My Business, Screaming Frog, Yoast SEO
- Tracking: Google Tag Manager
I master the following CMS:
- Prestashop
- Wordpress (Woo Commerce)
My references:
Retail: Lidl | Groupe Casino | Truffaut | Action | Centrakor | Brico Dépôt | Office Depot | Norauto | L'incroyable - Imaginéa
Tourism: Accor
Real Estate: Agenceimmobiliereaceder.com
Geophysics: Georeva
Circular Economy: Ty waste
Do not hesitate to contact me for an initial discussion!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- PAKAPTraffic ManagerREAL ESTATENovember 2023 - June 2024 (6 months)Annecy, FranceReplacement mission for maternity leave. I was responsible for managing a portfolio of 6 clients, mostly real estate developers.For whom I carried out:- Development and recommendation of campaign strategies- Campaign optimization and performance monitoring. (Google Ads and Facebook)- Monthly analyses and reporting (via Looker Studio)- Monthly client reports
- Ty WasteTraffic ManagerENVIRONMENTALJanuary 2023 - March 2023 (2 months)Implementation of an acquisition test in parallel with the application launch. Google Ads and Apple Search Ads.Monthly performance reports.Support in account creation.
- agenceimmobiliereacederAcquisition ManagerREAL ESTATEAugust 2021 - Today (4 years and 10 months)Management of Google Ads and Facebook Ads campaigns.Complete overhaul of campaigns to optimize performance.Continuous monitoring to grow website traffic.Support for the website redesign.Monthly performance report
Reviews
Recommendations
FU
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Education
- Master of Science (M.Sc.)INSEEC2017Ce Master of Science me permet de disposer d'une base commerciale et marketing afin de mieux appréhender les nouvelles opportunités offertes par le web, les médias sociaux et plus globalement le monde digital (mobile/tablette, webTV & TV 2.0, affichage urbain nouvelle génération...). La formation aborde les thématiques de la relation client (e-CRM, community management,…), de la distribution (e-commerce, e-retailing) et de la communication (e-réputation, buzz et marketing viral…).
- Internet Marketing Project Manager and Website DesignFaculté des métiers2015Le chef de projet en marketing et conception de site prend en charge la responsabilité du projet ou de l’activité Internet, Intranet, Extranet de l’entreprise, avec le double objectif marketing et fonctionnel. je suis capable d’intégrer la rigueur et les fonctionnalités techniques du site, en respectant les contraintes commerciales, tout en répondant aux attentes de l’entreprise et du client. Durée : 9 mois dont 5 mois en centre de formation et 4 mois en entreprise (stage pratique) pour préparer efficacement au métier de Chef de projet.