Description

I don't just run campaigns, I engineer revenue engines.

I'm a Performance Marketing Specialist with 8+ years driving paid media results across US and LATAM markets with $50M+ managed, ROAS up to 15x. Specialized in full-funnel strategy across Google Ads, Meta, Programmatic, and Social for ecommerce, automotive, SaaS and service-based brands. Proven track record scaling campaigns from $15K to $500K+/month with measurable business impact.

• Origo (Luxury Real Estate): Scaled multi-channel media spend to $25M, driving 30% MoM growth in new client acquisition.

• High-value ecommerce: Achieved an average 6.5x ROAS for luxury and retail clients, significantly surpassing profit targets.

• Volkswagen - Implemented CPA optimization that resulted in a 45% average reduction in CPL for high-ticket lead generation.

Channels & Platforms I live in: Google Ads (Search, PMax, Shopping, YouTube, Display) · Meta Ads · TikTok Ads · LinkedIn Ads · Reddit Ads · Pinterest Ads · Microsoft Ads · DV360 · SA 360 · The Trade Desk · Amazon DSP

Tech stack: GA4 · GTM · Looker Studio · HubSpot · Salesforce · Klaviyo · Zapier

Verticals: eCommerce · Automotive · SaaS · Real Estate · Finance · B2B Lead Gen · Home Renovation

Industry field of expertise

Languages

English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

V4 Company
Performance Marketing Specialist
RETAIL (SMALL BUSINESS)
August 2023 - December 2025 (2 years and 4 months)
Started managing a portfolio of high-growth eCommerce clients, then advanced to serve as the dedicated performance media expert for Dell Technologies across LATAM, one of the agency's most strategic enterprise accounts.

Enterprise - Dell Technologies (Dedicated Expert)

- Drove an 8.5% increase in Dell's market share through precision media buying across Google Ads and paid social, with a focus on CAC/LTV optimization and new customer acquisition
- Engineered full-funnel strategies combining prospecting, retargeting, and reactivation flows, improving conversion rate across the lead-to-customer pipeline
- Managed multi-channel spend exceeding $1M/month, maintaining strict efficiency targets while scaling reach across B2B and B2C segments

eCommerce — Perfect Keto & Gymshark

- Achieved an average 6.5x ROAS for high-value DTC eCommerce clients across Google Shopping, PMax, and Meta Ads
- Built audience architectures and creative testing frameworks that reduced CPA while scaling revenue, consistently exceeding profitability targets
- Led Performance Max restructuring and product feed optimization to improve asset group performance and Merchant Center health

Core Responsibilities:

- Media planning and P&L modeling for budgets exceeding $1M/month
- Full-stack tracking implementation: GA4, GTM, conversion action audits, and attribution modeling
- CRM integration (Salesforce, HubSpot) and lifecycle marketing alignment
- Programmatic media buying via DV360 and The Trade Desk
- Stakeholder reporting and strategic QBR presentations
E-commerce AI Automation Google AdWords Meta Ads Lead generation
Urban Monks
Sr. Media Buyer
E-COMMERCE
July 2021 - August 2023 (2 years and 1 month)
Joined one of the world's most recognized digital marketing companies, managing multi-channel paid media campaigns for global automotive and CPG brands across LATAM and U.S. markets.

Volkswagen — Automotive Lead Generation

- Spearheaded the VW Tiguan Hybrid pre-sales campaign, achieving a ROAS of 7.1 and exceeding lead quality benchmarks set by the client
- Delivered a 20–40% reduction in CPL across automotive campaigns through continuous audience, creative, and bidding optimization
- Managed monthly budgets of up to $500K, coordinating with local dealership networks and regional marketing leads

FoodSaver — eCommerce Growth

- Drove an 8.5% increase in FoodSaver's market share through data-driven media strategies focused on new customer acquisition and customer reactivation
- Optimized CAC/LTV ratios through structured A/B testing across creatives, landing pages, and audience segments

Core Responsibilities:

- Full-funnel campaign strategy and execution across Google Ads and Meta Ads
- Structured A/B testing across ad creatives, messaging, landing pages, and audience segments
- Analytics and reporting frameworks: GA4, GTM, Looker Studio, Google Sheets
- CRM and lifecycle marketing support via HubSpot and Klaviyo
- Cross-functional collaboration with creative, CRM, and strategy teams
artificial intelligence Paid Social Google AdWords Google Analytics Salesforce
Leadmedia
Digital Marketing Specialist
PUBLISHING
January 2020 - June 2021 (1 year and 5 months)
Managed a diverse portfolio of major Brazilian and international brands, combining media buying with market research, audience strategy, and full-funnel implementation.

Key Clients: Toyota · Itaú Bank · Avenue · HP

- Managed monthly paid media budgets of up $20k across Google Ads, Bing Ads, Meta, TikTok, and programmatic platforms
- Conducted in-depth market research and built detailed audience personas and behavioral cohorts to inform targeting strategy across channels
- Designed and implemented conversion funnels end-to-end — from audience segmentation and ad architecture to landing page optimization and post-click experience
- Led stakeholder alignment meetings, translating performance data into strategic recommendations for C-level and brand managers
- Configured pixel infrastructure, Facebook API/SDK, and Google Tags (GTM) to ensure accurate attribution and robust tracking
- Managed email marketing operations: domain warm-ups, list segmentation, campaign execution, and performance reporting
- Delivered performance reporting aligned to account-specific KPIs (ROAS, CPA, CPL, CTR, LTV)
SEO Looker Studio Google Analytics Google Tag Manager Google Search Console