Freelancer profile translated to English.
Back to original languageAbout Brenda
With over 20 years of expertise, I position myself as an essential partner for leaders, offering an approach that combines rigor and empathy. Through in-depth analyses, I design and validate strategies and action plans aimed at maximizing your company's visibility through digital marketing.
In parallel, my expertise in commercial analysis and yield management (a management tool to optimize turnover based on supply and demand) helps to boost revenue and stimulate the development of your activities.
As a consultant, trainer and teacher, I am passionate about the transmission of knowledge, as well as organization and structuring.
My trilingual proficiency (French, Spanish, English) allows me to attract international markets and develop solid and effective collaborations.
digital strategy, seo, sea, website, consulting, yield management, business accelerator, hospitality, commercial strategy
Brenda d'Altura Consult, your trusted partner to propel your company to new heights. At Altura Consult, we offer a full range of services to boost your growth.
Looking to improve your online presence? We take care of the creation, management and optimization of your website with effective SEO and SEA strategies. And of course, we manage your social networks to ensure engaging and consistent communication with your audience.
Altura Consult - We take your business up... to altitude!
English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- ECOLE SUPERIEURE DE COMMERCE EXTERIEURTeacherEDUCATION AND E-LEARNINGJanuary 2020 - Today (6 years and 4 months)Paris, France-> Head of Specialization: Business Engineering at ESCE International Business School-> Teacher- International Entrepreneurship (EN)- The 15 challenges of the 21st century (FR & EN)- Marketing Approach (EN)- Services marketing (FR)
- Institut ArtLineDirector of commercial and marketing development in transitionEDUCATION AND E-LEARNINGFebruary 2023 - June 2023 (5 months)Paris, France*In transition managementTeam leadershipEnergize and support the current team and create a new team.Communicate and disseminate important information to employees.Marketing animationIdeation and participation in content writing.Updating content on the website.Creation of documents necessary for print and web communication.Definition and optimization of the various acquisition and loyalty channels (SEO, SEA, SM).Commercial animationLead Generation and sales.Development of low-cost acquisition channels.Direction of strategy and developmentParticipate in defining the school's development axes and action plan.Implement the action plan.Monitoring:Monitor news about training, new devices, calls for tenders, funding, etc.Keep abreast of educational innovations and the evolution of the appropriate market share to develop the company.
- The originals academyTraining project manager in transitionHOSPITALITYMay 2022 - June 2023 (1 year)Paris, France• Team leadershipo Energize and support the current and future teamo Participate in the recruitment of new recruitso Communicate and disseminate important information to cooperative employees.• Marketing animationo Ideation and participation in content writingo Update content on the websiteo Create documents necessary for print and web communicationo Define and optimize the various acquisition and loyalty channels (Social networks, Emailing, SEO, SEA, etc…)• Commercial animationo After the sales representatives' phone sessions, follow up on the hot leads and finalize the training sessionso Promote the training courses available to customers and provide them with information regarding the sessionso Carry out training needs assessments and identify skills and knowledge gaps to be filled at the establishment levelo Collect feedback from learners after each educational session• Animation of the team of trainerso Make contact and exchange with internal/external trainers: Administrative files (subcontracting contract, invoices…..), Scheduleso Collect feedback from trainers after each educational sessiono Organize training sessions for trainers or meetings between trainersDirection of strategy and development• Organization and planningo Participate in defining the school's development axes and action plan.o Implement the action plan• Monitoring:o Monitor news about new training devices, calls for tenders, funding, etc. »o Keep abreast of educational innovations• Digitalizationo Participate in the digitalization of the training center• Qualityo Track statistics on face-to-face/distance/e-learning training and learner results. animation & communication •
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Education
- Maitrise en Tourisme – Cadre européen des certifications (CEC)Université Intercontinentale2004Administration des entreprises touristiques. Connaissance du marché de tourisme. Certification des outils de tourisme. Notions de management.
- Certification en YIELD MANAGEMENTFaculté des Métiers, Ker Lann Campus in Bruz France2014Formation en yield management pour les hôteliers.