About Brandin
Brandin Graham is a creative designer and brand builder with 7+ years of experience developing visual identities, packaging, apparel, and digital experiences for both emerging businesses and nationally recognized brands. His work bridges strategic design thinking with hands on retail and merchandising expertise, creating solutions that not only look compelling but drive engagement, visibility, and business growth.
Through his work at Blank Space Marketing & Creative Studio, Brandin has led projects from concept to production across branding, packaging, apparel, social campaigns, and marketing collateral, helping clients strengthen market presence and achieve measurable growth. His experience includes developing production ready packaging for Ulta Beauty, shaping product and brand experiences for CoolxDad, and creating visual systems that connect storytelling with commercial impact.
Prior to focusing on creative direction and brand design, Brandin built a strong foundation in merchandising and customer experience at New Balance, where he led visual execution initiatives, supported record breaking sales performance, and collaborated on apparel and community driven creative partnerships.
Combining design, merchandising strategy, and business insight, Brandin creates thoughtful, trend aware work that balances aesthetics with results.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- New Balance,MerchandiserRETAIL (LARGE RETAILERS)August 2022 - April 2026 (3 years and 8 months)Atlanta, GA, USA• ● Spearheaded store and merchandising operations as a senior key holder, training and mentoring 11 staff on product flow and service standards, improving key performance indicators (KPIs) by 18% and promoting consistent growth.• ● Provided exceptional customer service and support that contributed to achieving the highest annual sales in store history, supporting a record $2.2M in sales and increasing individual impact on revenue by 5.2%.• ● Led and executed merchandising initiatives by coordinating resets, product placements, and in-store visuals, increasing customer engagement by 6% monthly and ensuring alignment with brand directives across 5-15 product cycles monthly.• ● Developed a new merchandising system for footwear and apparel rotation, improving product visibility, and influencing adoption across 4 additional Atlanta locations and 9 regional ownership stores throughout the Southeast.• ● Collaborated with New Balance Corporate and Alchemy Run Club to design an exclusive race-day T-shirt for participating runners, which sold out in one day and contributed to a 36% increase in race atendance and community engagement.• ● Partnered with Gold Medal Winner Sydney Mclaughlin-Levrone's team on new apparel designs for Olympic Qualifying Races leading up to the 2024 Summer Olympics in Paris, ensuring compliance with brand and creative standards.
- Blank Space Marketing & Creative Studio,Graphic DesignerTECHSeptember 2025 - Today (10 months)Atlanta, GA, USA• ● Delivered graphic design solutions, including brand identity systems, marketing collateral, packaging, and apparel design for small and emerging businesses, increasing client market visibility and directly supporting revenue growth of 20%-35%+.• ● Led packaging innovation, seasonal patern design, and vendor-ready production files for Ulta Beauty, improving creative accuracy and workflow efficiency while enhancing private-label appeal across 20+ holiday and evergreen product categories.• ● Directed full concept-to-production apparel, accessories, and lifestyle product design for CoolxDad, shaping the brand's aesthetic direction across clothing, candles, puzzles, headwear, event merchandise, and printed collateral.• ● Supported CoolxDad's rapid growth at Houston's One Dream Boutique Headquarters, increasing on-site customer engagement and digital audience, with a product pipeline valued at $80K+ across 5+ strategic brand opportunities.• ● Produced high-performing social media assets, cross-brand storytelling campaigns, and multi-platform visual content that boosted engagement by 69%, follower growth by 300%, and strengthened brand awareness across marketing ecosystems.• ● Pioneered the design and launch of a custom basketball court for the Fred VanVleet x CoolxDad collaboration, supporting an upcoming community-focused project scheduled to launch in spring 2026.
- Withers Worldwide, LLP,Marketing AssistantNovember 2014 - November 2020 (6 years)New York, NY, USA• ● Guided social media content creation and developed pitch decks and marketing materials that supported new-business pursuits, increasing client-engagement opportunities by 3% and strengthening firm-wide branding across 3 practice groups.• ● Coordinated atorney-led client events by managing logistics, food and beverage arrangements, and onsite support, enhancing client experience scores by 14% and contributing to 6 successful annual engagements.• ● Supported project management and execution, leveraging high atention to detail and communication skills to manage multiple stakeholders, liaise with vendors, and monitor project timelines.
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Education
- Graphic Design CertificationShillington EducationGraphic Design Certification
- Intro to Social Media Management, Meta Streetwear Essentials CertificationParsons School of Design: The New SchoolIntro to Social Media Management, Meta Streetwear Essentials Certification