Estefanía G.

Freelance graphic designer specializing in branding, brand creation, logo design, and rebranding, with web design in WordPress. I help companies and professionals build solid and coherent brands, developed from a global strategy that ranges from the logo to their communication across all channels, online and offline.

I work on branding comprehensively: brand strategy, corporate identity, logo design, visual system, and communication, ensuring each element conveys the brand's values, personality, and positioning. I develop consistent visual identities and brand manuals that are effectively applied to digital media, social networks, corporate pieces, and printed materials.

I also carry out rebranding and restyling processes: I renew existing brands while preserving their essence and updating their identity to connect with the current audience without losing recognition.

In the digital environment, I design and develop professional WordPress websites, aligned with the brand identity and designed to communicate, convert, and grow. I create functional, visual, and optimized websites that act as the brand's central hub and integrate with other channels.

Furthermore, I apply brand identity and guidelines to complete communication strategies, creating visual assets and content for social media, digital campaigns, corporate materials, and advertising actions, always maintaining a unified and recognizable image.

My approach is strategic, creative, and personalized: I support each brand from its creation (or redesign) to its development and consolidation, taking care of every detail of the process.

My goal is to help you build a strong, coherent brand ready to grow.

At CÍTRICA, I worked as an Art Director and Graphic Designer, specializing in editorial branding, brand identity, editorial design, and final artwork, as well as web design and development of brand graphic elements.

I was part of a collaborative editorial project, taking charge of the design and editing of digital magazines. I was responsible for the creation and development of the publication's branding: I defined its visual identity, section logos, and the graphic system that gave coherence to each issue. My work also included the creation and adaptation of advertising materials and the management of various communication actions.

In the field of visual identity, I combined digital tools with manual techniques, applying illustration and collage to develop images and compositions with a unique and differentiating character, always within a consistent brand line.

An especially enriching experience: for two years, I participated in the production of 13 issues of a monthly magazine of over 100 pages, collaborating with professionals from different disciplines. That multidisciplinary environment allowed me to expand my skills, take on new creative challenges, and strengthen my strategic vision in editorial and brand design.

In this role, I specialized in creating mockups, renders, and visualizations, with the aim of bringing ideas to life and providing clients with a clear and realistic view of the final outcome of each project.

I worked on a wide variety of graphic materials for advertising design and branding, developing pieces such as posters, marquees, flyers, banners, billboards, facade coverings, and interior design graphics. Each project presented a new creative challenge, focused on delivering impactful, coherent, and effective visual solutions.

I managed various advertising graphic design commissions, adapting to the specific needs of each client. One of my main responsibilities was the creation of mockups and visualizations for project presentations, allowing for precise visualization of how the design would be applied in its real environment. After approval, I was also responsible for preparing final artwork for printing, paying close attention to every technical and creative detail.

Advertising graphic design is one of my main areas of interest, and I enjoy the entire creative process, from initial conceptualization to final delivery. My freelance experience has allowed me to collaborate with different clients and project types, expanding my knowledge and strengthening my adaptability.

If you need support on a graphic design or visual communication project, I'll be happy to help.