Estefanía G.

I am a freelance graphic designer specializing in branding, brand creation, and web design in WordPress. I help companies and professionals build strong and coherent brands, developed from a global strategy that ranges from the logo to their communication across all channels, both online and offline.

I work on branding comprehensively: brand strategy, corporate identity, visual design, and communication, ensuring that each element conveys the brand's values, personality, and positioning. I develop consistent visual identities that are effectively applied to digital media, social networks, corporate pieces, and printed materials.

In the digital environment, I design and develop professional WordPress websites, aligned with the brand identity and designed to communicate, convert, and grow. I create functional, visual, and optimized websites that act as the brand's central hub and integrate with other digital channels.

Additionally, I apply brand identity and guidelines to complete communication strategies, creating visual resources and content for social media, digital campaigns, corporate materials, and advertising actions, always maintaining a unified and recognizable image.

My approach is strategic, creative, and personalized, accompanying each brand from its creation to its development and consolidation, taking care of every detail of the process.

My goal is to help you build a strong, coherent brand ready to grow.

At CÍTRICA, I worked as an Art Director and graphic designer, specializing in content management, editorial design, and final artwork, as well as web design, branding creation, and brand graphic element development.

I was part of a collaborative editorial project, taking charge of the design and editing of digital magazines. My work included creating and adapting advertising materials and managing various communication actions. Additionally, I was responsible for the creation and development of branding, as well as the production of specific graphic resources for each publication.

In the visual identity field, I worked with both digital tools and manual techniques, applying illustration and collage to develop images and compositions that brought a unique and differentiating character to the project.

This experience was particularly enriching: for two years, I participated in the production of 13 issues of a monthly magazine with over 100 pages, collaborating with professionals from different disciplines. This multidisciplinary environment allowed me to expand my skills, take on new creative challenges, and strengthen my strategic vision in editorial and brand design.

In this role, I specialized in creating mockups, renders, and visualizations, with the aim of bringing ideas to life and providing clients with a clear and realistic vision of the final outcome of each project.

I worked on a wide variety of graphic materials for advertising design and branding, developing pieces such as posters, marquees, flyers, banners, billboards, facade coverings, and interior design elements. Each project presented a new creative challenge, aimed at offering impactful, coherent, and effective visual solutions.

I managed various advertising graphic design assignments, adapting to the specific needs of each client. One of my main responsibilities was creating mockups and prototypes for project presentation, allowing for precise visualization of how the design would be applied in its real environment. After approval, I was also responsible for preparing final artwork for printing, paying attention to every technical and creative detail.

Advertising graphic design is one of my main areas of interest, and I enjoy the entire creative process, from initial conceptualization to final delivery. My freelance experience has allowed me to collaborate with different clients and project types, expanding my knowledge and strengthening my adaptability.