Freelancer profile translated to English.
Back to original languageAbout Marianne
👩🏻💻 +10 years of experience
🤝 +50 brands and companies supported
🌍 French • English • Spanish
Companies don't lack expertise. They often lackclear positioning,**differentiating branding,** andvisible leaders.
That's where I come in!
I support companies in their brand transformations to strengthen their positioning, accelerate their growth, and develop the visibility of their leaders.
My services:
Brand Strategy & Rebranding
→ Brand Audit
→ Strategic Positioning
→ Brand Platform
→ Value Proposition
→ Messaging
→ Storytelling
→ Rebranding
→ Brand Architecture
→ Brand Activation
→ Project Management
Executive Visibility
→ Leader Positioning
→ Personal Branding
→ Thought Leadership
→ LinkedIn Strategy
→ Public Speaking
→ Conferences & Speaker Positioning
Brand Growth
→ Go-to-Market
→ ABM
→ Demand Generation
→ Strategic Communication
→ Employer Branding
→ Brand Activation
Some references
L'Oréal • Microsoft • PIMCO Prime Real Estate • PrestaShop • Fortidia • Volkswagen • Honda • Senate of the Mexican Republic…
My background
For over 10 years, I have been supporting companies in their brand strategy, repositioning, and communication challenges.
Founder of a branding agency in Mexico, then international project manager in Europe, I have developed an approach that connectsbrand strategy,**business impact,** andthought leadershiptoaccelerate business growth.
Spanish
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- CellenzaBrand & Marketing Strategy ManagerCONSULTING AND AUDITSMarch 2025 - Today (1 year and 5 months)Paris, FranceManaged therepositioningandrebrandingof a B2B Tech consulting firm, a Microsoft partner, to support its upscale transition and key account development.
BRAND STRATEGY & POSITIONING
→ Complete rebranding: brand platform, positioning, messaging, and visual identity.→ Enhanced visibility among decision-makers and strategic accounts (business objectives).→+30% business opportunitiesin targeted accounts.→ Development of executive visibility for the executive committee (thought leadership, LinkedIn, conferences, public speaking).→+35% engagementon executive content.GROWTH MARKETING, ABM & PIPELINE
→ Definition and execution of the marketing plan in collaboration with Microsoft and Databricks.→ Construction of strategic roadmaps for 2025-2026-2027.→ Deployment of ABM, lead generation, andthought leadershipprograms.→+€180K pipelinegenerated in 3 months.→+25% conversionand +17% marketing ROI.COMMUNICATION, CULTURE & EMPLOYER BRANDING
→ Managed internal communication strategy during a transformation and growth phase.→ Deployment of+50 corporate eventsand ambassador programs.→ **+35% employee engagement**.→ +20% on sense of belonging indicators. - PrestaShopBrand Strategy & Executive Visibility ConsultantE-COMMERCEJanuary 2024 - March 2025 (1 year and 2 months)Paris, FranceContributed to PrestaShop's integration into MBE group's transformation towards Fortidia.
BRAND STRATEGY, REPOSITIONING & GTM
→Repositioningof PrestaShop towards a more premium B2B brand.→ Deployment ofrebrandingin Europe: brand platform, value proposition, and messaging.→ New positioning: **+25% brand engagement**.→ Integration of PrestaShop into MBE group's transformation towards Fortidia:+30% brand visibilityin joint campaigns.→ Adoption of new brand standards: +90%→ Budget management: +€500K with +20% ROI.ABM, BRAND ACTIVATION & DEMAND GENERATION
→ Deployment of ABM and Demand Generation strategies.→ Design of full-funnel programs focused on strategic accounts.→ Implementation of a data-driven approach:+70% efficiencyin marketing management.→ Generation of+350 MQLswith an 18% conversion rate to SQLs.LEADERSHIP & CROSS-FUNCTIONAL MANAGEMENT
→ Coordination of Brand, Sales, CRM, Data, and Performance teams.→ Alignment of +15 stakeholders across several European markets.→+30% ABM performancethrough marketing-sales alignment. - L'Oréal SA - L'Oréal FranceGlobal Brand Activation & Marketing ManagerFASHION AND COSMETICSJanuary 2023 - December 2023 (11 months)Paris, FranceManaged the deployment ofmarketing strategiesandbrand activationsinternationally for the Luxury, Active Cosmetics, Consumer, and Professional Products divisions.
GLOBAL BRAND ACTIVATION
> Campaign deployment in +30 countries (EMEA, LATAM, US, APAC).> Localization of global strategies: **+45% engagement**.> Launch of **+50 omnichannel campaigns**.> **+15 international launches**.EVENTS, DEMAND GENERATION & PERFORMANCE
> Deployment of+30 brand events and activationsin 25 countries.> Nurturing programs: +25% post-event engagement.>+5K participantsgenerated through international events.> Contribution to **visibility**, engagement, and demand generation objectives.INTERNATIONAL LEADERSHIP
> Coordination of +20 stakeholders across 4 time zones.> Management of 5 to 10 employees and partners.> Management of+10 international projectssimultaneously.>-30% coordination timethrough process optimization.
Recommendations
LM
CM
+1
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Education
- Master's Degree in Public Image EngineeringColegio de Consultores en Imagen Pública2018- Expertise en branding et communication business. - Diplômée avec mention honorable, pour avoir une moyenne de 99/100. - Obtention d’une bourse du mérite pour le financement à 100% de la poursuit de les études doctorales.
Certifications
- Google Analytics IndividualGoogle2022