Bram Croon

As CEO of Maes Security, I have ultimate responsibility for a security company with 33 years of market experience, 8,000+ satisfied customers, and a retention rate of 94%. My role includes full general management: from strategic decision-making and commercial development to financial management, personnel policy, and operational coordination. I manage and develop customer contracts for both individuals and businesses in Flanders, with tailor-made solutions in alarm systems, video surveillance, fire detection, and access control.

After exiting my start-up Foodm/FlowVend, I remain an active supporter as a minority stakeholder and advisor to the board.

As Commercial Co-Founder of FlowVend, I was responsible for all commercial activities of this B2B SaaS platform for the vending industry. FlowVend developed a white-label mobile app and AI data platform that enabled vending machine operators to increase their revenue through loyalty programs, real-time data, and digital payments. I was responsible for the entire commercial process: from market prospecting and product sales to hardware manufacturers and vending operators, to contract negotiations and building a customer portfolio. Grew from 0 to 9 connected operators, 124 connected machines, and 3,250+ active weekly users.