Freelancer profile translated to English.
Back to original languageAbout Bradley
Passionate about the alliance between business strategy and technology, I have built my career around a dual expertise: commercial development and marketing data analysis.
Entrepreneur since high school. Marketer by passion. Expert by experience.
It all started 7 years ago, in vocational high school. What was a hobby — creating content, understanding audiences, testing the right messages — became a real skill.
Since then, I have created several entrepreneurial projects during my studies, explored the field at Massimo Dutti and Monoprix, managed campaigns for major brands at EssenceMediacom, and today I support VSEs and SMEs with BMM Solutions.
What 7 years have taught me: → Marketing is about understanding people before talking to them → Strategy without execution is worthless → AI and new technologies are accelerators — not replacements
My profile today: A versatile professional, comfortable in both digital and field environments, passionate about innovation and convinced that technology must serve humans — not the other way around. ;)
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km), Montpellier (up to 50km), Lille (up to 10km)
Experience
- BMM SolutionsFounder — Marketing & AI ConsultantJanuary 2023 - January 2025 (2 years)→ Digital marketing consulting and digital transformation support→ Deployment of strategies and solutions based on artificial intelligence→ Multi-media digital audit and strategic recommendations→ Development of AI prototypes (smart agents, conversational assistants) based on LLMs→ Content creation and social media management→ Customer acquisition strategy
- EssenceMediacomAdvertising Account ManagerJuly 2021 - October 2024 (3 years and 3 months)Levallois-Perret, France→ Omnichannel campaign management: SEA, Social Ads, Display, Affiliation, TV/DOOH→ Performance analysis and weekly reporting (KPIs, attribution, ROAS)→ Development of BI dashboards for acquisition channel monitoring→ Coordination between internal teams (media experts) and key accounts→ Strategic recommendations on media investment optimization→ Industry watch and benchmarks via Kantar (market shares, competition)→ Integration of generative AI for reporting automation💡 What I learned: Mastery of large-scale acquisition levers and data rigor. "Key account" methods that I now adapt to smaller budgets.
- Massimo DuttiSales AdvisorJuly 2019 - August 2021 (2 years and 1 month)Boulogne-Billancourt, France→ Personalized customer advice on selling men's and women's suits→ Click & Collect deployment: first field omnichannel experience→ Merchandising and optimization of the in-store customer journey→ Customer loyalty and personalized engagement initiatives💡 What I learned: The art of understanding a customer, identifying their needs and guiding them to action
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Education
- MBA Digital Marketing, Communication, InnovationBusiness School | Pôle Léonard de Vinci2025
- Master in Marketing, Media Management and StrategiesSchool of Communication | Sup de Pub2024
Certifications
- Google AI ShoppingGoogle2025
- INSIDE LVMH CERTIFICATE | 2025 | Creation & Branding, Operations & Supply ChainLVMH2025