About Bracken
English
Native or bilingual
Experience
- David Shepherd Wildlife FoundationCommunication & Creative Content ManagerPRESS AND MEDIAJuly 2021 - January 2023 (1 year and 6 months)Guildford, United KingdomResponsible for the management, initiation, writing, editing and publishing of content across digital and print channels including:- Developing story ideas and driving editorial for DSWF's supporter magazine 'Wildlife Matters' – managing content, design and print production.- Planning, coordination, commissioning, editing and delivery of content across the charity’s website and social media (including paid advertising).- Management of new and existing visual campaigns with a focus on video and interactive content.- Editorial for digital newsletter (including complete redesign of visual layout).- Transforming complex scientific reports into easily digestible content.- Development and implementation of a new creative content strategy.
- Hyphen International Architecture FirmCommunications ManagerPRESS AND MEDIAFebruary 2018 - June 2021 (3 years and 4 months)Winchester, United KingdomResponsible for the generation, management and oversight of all digital communications including:- Filming and editing promotional videos and content for launch events.- Strategic development and implementation of digital ad campaigns.- Media outreach and fostering positive relationships with key stakeholders.- Creation, design and delivery of marketing materials for client pitches, as well as the company's website, social media and newsletters.- Management and redesign of website including an interactive map, multiple translations and effective use of search engine optimization (SEO).
- Seaton TramwayMarketing ManagerPRESS AND MEDIAJanuary 2016 - January 2018 (2 years)Seaton, United KingdomResponsible for the development and implementation of the marketing strategy including:- Strategic development of seasonal events and marketing initiatives.- Delivery of creative campaigns across digital and print.- Providing front-line media and customer relations at nationwide events.- Working alongside partners to deliver events such as the Warner Bros Polar Express™ Tram Ride.- Writing and submission of Awards entries (successfully achieving Highly Commended, Bronze and Silver at South West Tourism Excellence Awards).
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Education
- Bachelor of Arts (BA), Broadcast JournalismUniversity of Winchester2015First-Class Honours with Journalism Prize 2014 / 2015 for Outstanding Academic Achievement in Final Year Project.