Freelancer profile translated to English.

Description

Co-founder of a UGC & social media management agency, I have also been a marketing strategy consultant for over 3 years. I have supported numerous clients in implementing a global marketing strategy (B2B and B2C).

The agency's activity allows me to maintain constant awareness of social media codes, which is my main specialty today.

However, I am also an expert in newsletter strategy and e-commerce customer experience optimization.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

ADCL
Marketing Strategy Consultant
April 2024 - November 2025 (1 year and 7 months)
Montreuil, France
The company ADCL, designer and distributor of major eyewear brands, commissioned me with the objective of modernizing its image. For a year and a half, I implemented a global strategy to achieve this goal:
- Rebranding of the company (with a graphic designer)
- Redesign of the showcase website
- Redesign of the e-commerce site in collaboration with the provider, optimization of user experience and purchasing journey
- Social media redesign according to the new editorial line
- Implementation of an engaging newsletter strategy
- Creation of an eyewear brand (branding with a graphic designer, organization of the photoshoot and launch campaign, organization of the launch party, launch on various channels...)
- Participation in events (social media coverage, newsletter, ...)
E-commerce Social Media Newsletters Website Creation Event Management
Yassir Najib
Social Media Strategist
HEALTH AND WELLNESS
July 2024 - Today (2 years and 1 month)
Paris, France
Instagram & Tiktok Growth:
- Took over the account
- Creation of video content according to IG & Tiktok codes
- Referencing and keywords for publications
- Performance analysis and strategy adjustment

KPIs:
- +38k followers on Instagram
- +4M monthly views on Instagram
- Appointment booking conversion
TikTok Instagram Social Media Video Editing Social Media Strategy
BUP Agency
Co-founder
SOCIAL NETWORKS
April 2023 - Today (3 years and 3 months)
Paris, France
Creation of a UGC & Social Media Management Agency:

Structure:
- definition of the offer
- creation of monitoring and reporting tools

Marketing:
- art direction and brand image
- logo creation (illustrator)
- website creation (zyro)
- social media (Instagram, LinkedIn, ...)

Sales:
- targeting
- prospecting brands
UGC Social Media Content Creation Community Management Social Media Management & Content Creation