Boutaina A

Analyze and consolidate the customer database → quality increased to +98% Manage and animate the CRM base to optimize customer segmentation Perform scraping & enrichment operations (PhantomBuster, Apollo, LinkedIn…) → +1,000 qualified leads Deploy conversion-oriented Emailing & Newsletters campaigns

Lead cross-functional projects: digital, products, e-commerce, CRM & print Deploy marketing, communication, and digital strategies Design marketing materials and ensure content creation Manage multi-channel marketing campaigns (emailing, advertising, social media, content) → +20% conversion rate Organize events: conferences, workshops, webinars, trade shows, training → +30% qualified leads Ensure KPI monitoring, reporting, and budget management

Create communication materials (flyers, posts, presentations, infographics, videos) Implement emailing & automation strategy → +25% open rate Continuous improvement of the website via WordPress and SEO audits Content creation and animation of the LinkedIn page Contribute to digital acquisition through targeted campaigns → +15% engagement Participate in the digitalization of the sales funnel and evolution of CRM tools