Freelancer profile translated to English.
Back to original languageAbout Samy
Welcome to my Malt profile! 🤓
Specializing in Digital Marketing, specifically in SEO/SEA, I help companies optimize their websites technically and semantically. Beyond generating traffic, I profile qualified prospects and identify conversion levers. A task that is both technical and socio-psychological, accomplished with methodical rigor and presented with pedagogical skill.
Feel free to contact me for all your needs related to:
- Benchmarking
- Market research
- Competitive intelligence
- Web marketing strategy
- SEO audit & optimization
- Campaign tracking
- Reporting and traffic analysis
- Keyword analysis & research
- Semantic cocoon creation
- Optimized blog post writing
- Link building and internal page linking
- Website migration and upgrades
Thank you for visiting and I look forward to hearing from you...
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Grenoble (up to 50km), Brest (up to 50km), Lyon (up to 50km)
Experience
- Efficience Digitale
On Malt
Membership Funnel ManagementFebruary 2022 - February 2022Paris, France➔ GTM account creation.➔ Script implementation on the site.➔ Conversion funnel creation (events).➔ Conversion tracking on Google Ads.➔ Universal Analytics conversion goal setup.➔ Dashboard setup for reporting (Google Data Studio). - MCF assuranceWeb AnalyticsDIGITAL AND ITJanuary 2022 - January 2022 (1 month)Paris, France➔ Definition and validation of tagging plans by challenging the relevance of needs.➔ Creation, monitoring, and analysis of A/B tests on Google Optimize.➔ Management of the Tag Management System on websites.➔ Acceptance testing, reporting, and dashboarding of various site content and features.➔ Definition of performance indicators for decision-making dashboards for various departments.➔ Providing key business insights and regularly delivering analytical reports for business decisions (investments, acquisition, attribution).➔ Assisting organizations in making sound decisions through the collection of available web analytics data.➔ Steering cross-functional web analytics projects in collaboration with the Performance and Development teams.
- ChronotruckSEO Acquisition ManagerLOGISTICS AND SUPPLY CHAINOctober 2020 - April 2021 (7 months)Paris, FranceProject manager responsible for creating high-value content to generate traffic and improve the SEO of a B2B matching platform (carriers/shippers).➔ On-site/off-site audit and optimization (Screaming Frog).➔ Semantic cocoon and content linking creation.➔ Writing SEO articles on the blog (Ahref/Ubersuggest/Semrush).➔ URL indexing and sitemap configuration.➔ Management and configuration of the Robots.txt file.➔ Configuration of tags and objectives (GA / GTM).➔ KPI reporting and analysis (Google Data Studio).
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Education
- MBA in Digital MarketingEDC Paris Business School2021Thèse : Envisager de nouvelles perspectives pour les commissionnaires digitaux du transport routier de marchandises : cas Chronotruck. Cette formation intègre : - Stratégie digitale. - Project monitoring. - Marketing programmatique. - Référencement et optimisation. - CRM & big data. - Web analytic. - Website & UX. - Communauty management. - Marketing international. - Informatique avancé.
- Master in Political ScienceUniversity of Algiers 032017Thèse : La sécurité énergétique de l’Algérie sous le prisme de la transition énergétique. Cette formation intègre : - La géopolitique des conflits internationaux. - La coopération économique et financière internationale. - La sécurité internationale et le développement durable. - L'économie et la sécurité internationale. - Le droit international public.